The Best Rare Beauty Products to Shop Now

We’ve compiled a list of the best products from Gomez’s Rare Beauty line to shop, including her famous Soft Pinch Liquid Blush, Illuminating Primer, and more.

Unless you’ve been under a rock, you’ve definitely seen Selena Gomez’s brand, Rare Beauty, going viral on TikTok. Beauty gurus, Selenators, and TikTokers all agree on one thing: She knocked it out of the park with countless items in her collection.

Gomez herself has been all over social media in the past few days. She officially surpassed Kylie Jenner as the most-followed woman on Instagram last week, and there’s been a bit of drama unfolding on TikTok between Gomez, Hailey Bieber and Jenner.

Yesterday, Gomez reclaimed the social media narrative with a video that’s now been viewed over 6.3 million times on Instagram showing her latest Rare Beauty makeup routine. If you’re looking for a way to support your favorite singer, actress, and mental health advocate, you’re in luck. We’ve compiled a list of the best products from Gomez’s Rare Beauty line to shop, including her famous Soft Pinch Liquid Blush, Illuminating Primer, Always an Optimist Setting Spray, Liquid Touch Weightless Foundation, and more.

Spoiler alert: The products are so good, you gotta keep your eye out for Selener!

Best Blush: Soft Pinch Liquid Blush ($23 at Sephora)

There’s no doubt about it: This is the most pigmented blush on the market. Selena knocked it out of the park with this weightless, long-lasting blush that comes in a variety of colors to complement any skin tone. You’ll need just a dot on each cheek to see results, meaning this buy will last you quite a while. For less than $25, it’s a steal.

I first tried this blush after seeing rave reviews on TikTok, and it quickly made its way into my everyday makeup routine. It blends easily with a brush or sponge to add the perfect amount of color to your cheeks. And, if you don’t trust me, ask the 3,000 Sephora shoppers who rated it five stars. 

Best Foundation: Liquid Touch Weightless Foundation ($30 at Sephora)

A Sephora community favorite, this foundation was designed to feel like a serum at application while offering medium coverage. It’s been infused with lotus, gardenia, and water lily to help calm, soothe, and nourish skin. With this highly pigmented foundation, less is more–reviewers have found it only requires one or two dots to cover a full face.

The Liquid Touch Weightless Foundation has the most Sephora reviews of Selena’s product line, with over 2,000 shoppers rating it five stars. If you have dry skin, however, some reviewers caution that it might show dry patches. For more oily and combination skin types, reviewers say it’s so lightweight it practically melts into your skin for good coverage. Pair it with the Illuminating Primer for the best results.

Best Highlight: Positive Light Liquid Luminizer Highlight ($25 at Sephora)

If you doubted highlighter’s staying power in makeup trends, Selena’s product will prove it’s still holding strong. This Liquid Luminizer from Rare Beauty comes in eight shades, including a rose-bronze called “Mesmerize,” which is Selena’s go-to.

Like Sel’s blush, the highlighter is incredibly pigmented and requires just a touch to accentuate features. I use it on everything from cheekbones and brow bones, to nose, philtrum and collarbones. I’ve even used it as a long-lasting eyeshadow that won’t crease thanks to the smooth liquid formula, and it leaves my eyes looking radiant every time. Reviewers have called this highlighter a “must-have” and noted that it’s “super easy to blend and is almost like silk.” If you’re looking to add a touch of shimmer to your everyday makeup routine, this Rare Beauty pick is it.

Best Bronzer: Warm Wishes Effortless Bronzer Sticks ($26 at Sephora)

Cream-based bronzers are definitely having a big moment, and Sel seems to have gotten the memo since her Effortless Bronzer Sticks slay. This stick makes contouring incredibly easy. Swipe or dab lightly along your hairline, below your cheekbones, under your jaw, and on the sides of your nose, and blend out for a snatched look. It’s long-wearing and non-greasy, so you won’t have to worry about it clogging pores, caking, or creasing like some powder bronzers do.

Rare Beauty had this clinically tested, and 100% of participants said it blends seamlessly with fingers and does not settle into creases while 98% said the texture is weightless and glides on smoothly. At least 1,000 people on Sephora agree, as they’ve rated it five stars for its creaminess and blendability.

Best Setting Spray: Always an Optimist 4-in-1 Prime & Set Mist ($27 at Sephora)

A makeup routine is nothing without a good setting spray. After all, you could have a look you slaved over ruined within minutes thanks to rain, sweat, and who knows what else. Selena’s Always an Optimist 4-in-1 Prime & Set Mist will leave you confident your look will stay put.

I use this mist every time I do my makeup, and I’m never disappointed. As someone with dry skin and a fear of cakey makeup, I love that this mist refreshes my skin and leaves it looking glowy all day without feeling sticky. Other reviewers with dry skin say the same, and over 107,000 Sephora shoppers have hearted it. If you’re looking for a quick and easy way to rehydrate your face while boosting your makeup, we highly recommend adding this to the cart and checking out ASAP.

Best Setting Powder: Always an Optimist Soft Radiance Setting Powder ($25 at Sephora)

For people with oilier skin, a setting powder can be a great alternative to a setting spray. Selena’s Always an Optimist Soft Radiance Setting Powder is talc-free and has been called “an absolutely similar” dupe for the much pricier Givenchy Prisme Powder. It’s super thin and silky on the skin, offering wearers a flawless appearance. It’s so good, it’s left TikTok makeup gurus speechless.

Selena thought about all the important details with the product’s packaging, too, with a sliding lock over the container’s opening to prevent chaotic spills in makeup bags. Simply slide the hatch and tap some product into the lid, swirl with a soft brush, tap off excess, and apply to the face with a quick sweep. It’s especially great for under the eyes as it blurs concealer to minimize the look of bags and fine wrinkles. It’s 92% recommended on Sephora and reviewers rarely seem disappointed, making the setting powder a must-buy!

Best Mascara: Perfect Strokes Universal Volumizing Mascara ($20 at Sephora)

Selena always has the most gorgeous lashes on the red carpet, so it’s no surprise that her Volumizing Mascara is a best seller. The mascara has a unique, lash-hugging wand for maximum coverage and lift. In a clinical study, 100% of all lash types reported more length and volume and 95% of all lash types saw more lift.

Reviewers are obsessed with how long and voluminous this mascara makes their lashes, with some even saying it’s the best mascara they’ve ever used. One reviewer wrote, “my lashes are so thick, full, and perfect, they look like fake lashes.” If you’re worried about mascara flakes after a long day of wear, there’s no need to stress with this product.

Best Primer: Illuminating Primer- Always an Optimist Collection ($28 at Sephora)

Fans of the “clean girl aesthetic” will absolutely obsess over Rare Beauty’s Illuminating Primer. On days when I want a more natural and dewy (vs. matte) look, I use this primer on top of a moisturizer instead of a foundation to give my face a luminous appearance. However, it’s also a fantastic base for foundation whenever I do wear it.

This primer plumps and smooths skin’s texture, and it’s also great for a quick fix when you have a blemish or two but don’t feel like loading up on foundation and concealer. Over 40,000 Sephora shoppers love this product, with reviewers raving about the skin-glowing results. Get your glow on, girl!

Best Lipstick: Lip Soufflé Matte Cream Lipstick ($20 at Sephora)

The Lip Soufflé Matte Cream Lipstick by Rare Beauty doesn’t fall short of color options. Whether you’re looking for a nude, pink, purple, brown, or orange lip, Sel thought of them all. The texture is weightless and nourishing, perfect on its own or for pairing with lipgloss. It even moisturizes while you wear it. “Inspire,” the bright red shade in the lineup, is Selena’s go-to.

Nearly 1,000 Sephora shoppers have rated this lipstick five stars, with some noting that, like Selena’s other products, it’s super pigmented and glides on easily (like “butter”). If you’re in the market for a tried-and-true lip for any occasion, this one is hard to beat at $20.

Best Eyeliner: Perfect Strokes Matte Liquid Liner ($21 at Sephora)

The hardest part about eyeliner is getting it exactly right on both eyes. Selena’s Matte Liquid Liner features a flexible, easy-glide brush with up to 800 vegan bristles to help line eyes perfectly each time. The formula is waterproof, which prevents creasing after a long day of wear. All you need to do is shake well and then glide the brush along the eyelash line to create a bold look. The lighter you press, the thinner the line will be.

Sephora shoppers love its ease of application. One reviewer wrote, “I’ve been using the KVD Tattoo Liner religiously for many, MANY years. I just never found one I liked as much as or better than that one….until I found the Perfect Strokes liner!” Another called it, “the best liquid liner I've ever used.” The reviewer went on, “Control, fluidity, no feathering, sets a deep black, nice weight to it, perfection.” Need I say more?

Prices are accurate and items are in stock at the time of publishing.

Karalyn Hoover


Karalyn Hoover is a New Jersey-based freelance writer who covers lifestyle e-commerce and has a passion for beauty, style, home, and wellness. She also works in the PR industry. In her downtime, you can find her scrolling through TikTok for the latest trends or snuggled up with her pets.