Swimsuit

Carmen Electra and Jenny McCarthy Team Up for New SKIMS Swimwear Campaign

The ’90s icons star in the latest advertisements for Kim Kardashian’s swimsuit line.

Cara O’Bleness

Jenny McCarthy and Carmen Electra

Jenny McCarthy and Carmen Electra.

Carmen Electra and Jenny McCarthy are icons of the 1990s, and the two women reunited for a steamy new SKIMS swimwear campaign, in looks the brand is deeming “the sexiest swim under the sun.”

The official SKIMS Instagram account dropped an ad campaign video on Instagram on July 6 to major fanfare. In several subsequent posts, the brand offered up additional photos of the two modeling tiny string bikinis and ’90s-inspired one-pieces.

“Omg are we still in the 90s?! 😍😍😍They look exactly the same! Wow! Love this drop! 🔥🔥🔥🔥,” one fan commented.

“This has got to be the best promotion campaign 🔥🔥🔥,” someone else added.

“skims marketing is on their A gammmeeeee! I love it!” another follower applauded.

“It’s a wet hot SKIMS summer! @CarmenElectra and @JennyMcCarthy know how to make a splash in our signature Swim,” the brand captioned a post of Electra and McCarthy in a neutral string bikini top and cheeky bottoms.

Shop three of our favorite looks from the campaign below.

SKIMS Swim Triangle Top, $38 and Cheeky Tanga in Ochre, $36 (skims.com)

SKIMS Swim Zip Front Sleeveless One-Piece in Gunmetal, $94 (skims.com)

SKIMS Swim Tank Bikini Top, $48 and Mid-Waist Bottoms in Onyx, $38 (skims.com)

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Cara O’Bleness
CARA O’BLENESS

Cara O’Bleness is a writer and editor on the Lifestyle and Trending News team for SI Swimsuit. Prior to joining SI Swimsuit in 2022, she worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, O’Bleness loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University’s School of Journalism.