Here’s Why This Editor in Chief Will Never Buy Another Mined Diamond

SI Swimsuit’s MJ Day speaks out on sustainability when it comes to fine jewelry.
MJ Day and ShopHQ diamonds

MJ Day and Peace Jewelry bracelets.


When it comes to conscious consumerism, many of us are aware of simple practices like shopping secondhand, buying locally or investing in quality over quantity. And while we often discuss the importance of being a conscious consumer when it comes to fashion, the notion extends beyond just clothing. While the mined diamonds in fine jewelry are often not sourced ethically, there is an incredible alternative on the market.

What are mined diamonds? 

Mined diamonds are those created naturally in the earth. The process not only has a horrific impact on the environment, working conditions are often incredibly hazardous and can even involve forced labor upon children.

What are cultivated diamonds?

An eco-friendly alternative, cultivated, or lab-grown diamonds are just that: created in a lab by scientists, rather than mined in the earth. Peace Jewelry is a collection of stunning fine jewelry created free from conflict, environmental damage or harsh working conditions, making for stunning fine jewelry, from diamond earrings to tennis bracelets to pendant necklaces.

The case for conflict-free diamonds

MJ Day, SI Swimsuit editor in chief, believes strongly in conscious consumerism, particularly where diamonds are concerned.

“Choices are so important and I love having a choice to purchase conflict-free diamonds,” she says. “If given a choice when I’m purchasing something I am drawn to, I will always strive to choose a more environmentally friendly, more sustainable, more socially responsible option.”

As an added bonus, cultivated diamonds are more affordable, so you get more bang (or bling) for your buck.

“I would never flinch purchasing a cultivated diamond,” Day adds. “They are identical to mined diamonds, just cultivated in a different way.”

With the holiday season approaching, if you’re in the market for diamonds, consider Peace Jewelry for a gorgeous gift you can feel good about.

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Published
Cara O’Bleness

CARA O’BLENESS

Cara O’Bleness is a writer and editor on the Lifestyle and Trending News team for SI Swimsuit. Prior to joining SI Swimsuit in 2022, she worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, O’Bleness loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University’s School of Journalism.