Hervé Léger and SI Swimsuit are two iconic brands celebrating everyone's unique curves. It’s hardly a surprise, then, to learn that the duo has teamed up to launch a new Icons collection featuring several SI Swim models.
The Icons collection features the classic bandage design pioneered by Hervé Léger in the 1980s. While it’s still meant to fit like a glove (thanks to the knitted bodycon silhouette), the collection is now available in a full-size range, from XXS to XL allowing women of all shapes and sizes to show off their individual curves.
"I'm excited to introduce the Icons Collection in extended sizing alongside Sports Illustrated Swimsuit, a brand that celebrates inclusivity," says Hervé Léger creative director Christian Juul Nielsen. "Designed with a focus on fit, this collection of classic HL bandage dresses embraces women of all sizes and shapes. Casting the Sports Illustrated models in this campaign highlights the beauty in every body type."
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SI Swimsuit staples Danielle Herrington and Tanaye White are starring in the campaign alongside SI Swim Search finalists Ella Halikas and Saje Nicole. Each has been vocal about promoting a message of body positivity and inclusivity.
"Beauty is more than just a physical trait," says White. "I think it has to do with the inner light that glows when you're speaking, smiling or just when you're walking into a room. Nicole adds, "Beauty to me is embracing who you are."
As far as the partnership, the models loved what both brands stand for and how the dresses made them feel. "What I love about these dresses is that they hug every curve of your body," says White. "I love to work with brands that champion the diversity of what it means to be a woman."
Nicole notes, "These dresses help celebrate the female form," Halikas says, "Both brands are amazing and empower one another to love the skin you're in."
And says Herrington, "Any body size, any body type can wear this and pull it off and look great."
The Icons collection is available on HerveLeger.com.