Influencer Paige Spiranac Offers Meaningful Advice to Those Building Their Personal Brands

The one-time SI Swim model said that remaining authentic and showing your personality is key.

Paige Spiranac.David Becker/Getty Images

Social media personality and golf influencer Paige Spiranac has had, by all accounts—including her own—a “very unconventional path” to success. In a recent conversation with the Sports Illustrated team, the 30-year-old shared the key to building her own career and advice to those who might be seeking similar success.

“Stick to what is authentic to you,” she urged. Regardless of what path you are pursuing, Spiranac said that authenticity is key to achieving your goals. For her, that meant making a change early on in her career.

“When I was trying to play golf professionally, it didn’t feel right to me, so I pivoted,” she explained. “I wanted to stay in this industry that I love so much. When I started social media, no one was doing this. There were no Instagram golf girls.”

But the lack of precedents for her chosen passion didn’t dissuade her from pursuing it anyway. And, in doing so, Spiranac paved the way for others like her to follow in her lead. She credited her success to “a passion for this game that I love so much, and just being authentic and being myself online.”

So whether you are hoping to pursue a professional sports career, or wish to pursue an social media job, “just keep going after it” and “just be yourself,” she said. “If you’re trying to put on a facade, people are going to see right through that.”

When it comes to brand partnerships, the Colorado-native said that it’s important for an influencer’s personal brand to align with a company’s ideas in order for it to work. With that alignment comes “creative” and “exciting” ads that are authentic and meaningful to the influencer as well as the business.

Ultimately, whether in your own personal posts or in brand ads, “showing your personality is key,” Spiranac said.

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