The Best Black Friday Swim Deals to Shop Ahead of Time

There’s no need to wait until the day after Thanksgiving to take advantage of the seasonal swimwear sales.

When you think of Black Friday and the season surrounding the day of discounts, swimwear may be the last thing that comes to mind. However, we are here to remind you that the early bird does in fact get the worm, especially when it comes to shopping for next season’s beach wardrobe. Some of our favorite swim brands are starting things early this year and offering promotions pre-Black Friday that you simply cannot miss out on. And for those whose shopping appetite is not fully satiated following the Friday sales, two of the brands below will also be offering Cyber Monday promotions.


JADE Swim is a sustainable swimwear brand that delivers simple yet unique designs. All of the brand’s swimsuits are made with luxe Italian fabric that utilizes shape-retention technology, ensuring long-term wearability and a seamless fit. Offering a wide array of colors and cuts, JADE Swim has something for anyone and everyone.

Sale details

Nov. 25 through Nov. 28: 50% off all styles (regular and sale)


Designer swimwear label SAME LOS ANGELES makes swimsuits for fashion-forward beach goers and pool loungers. Founded by stylist Shea Marie, the brand offers suits that are as chic as they are practical. Their double-layer styles in particular have recently caught our eye.

Sale details

Nov. 23 and Nov. 24: 25% off sitewide, some exclusions apply.

Nov. 25: 30% off sitewide, some exclusions apply.


Cyber Monday: additional 10% off sitewide, some exclusions apply



As self-proclaimed swimsuit connoisseurs, take our advice and avoid FOMO by shopping the Gonza sale. Gonza is a Latina-owned brand known for bold prints and its signature double-layer mesh fabric. The brand celebrates women of all bodies and backgrounds and their suits are some of the most flattering out there. You may face the dilemma of narrowing down your shopping cart, but hey, 50% off justifies buying double what you normally would, right?

Sale details

Nov. 21 through Nov. 29: 50% off swimwear, some exclusions apply.

Cyber Monday: Additional 10% off swimwear

Elizabeth Wentworth


Elizabeth Wentwoth is an Editorial Intern at SI Swimsuit. She is currently completing her Bachelor’s degree in Cosmetics and Fragrance Marketing at the Fashion Institute of Technology. Growing up in New Hampshire, Elizabeth has always loved spending her free time at the beach and hiking. She also loves to cook and bake, experimenting with new recipes whenever she gets the chance.