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Mogul in Waiting, Emily DiDonato Returns to Wow

This small-town entrepreneur takes SI Swim 2021 by storm

Emily DiDonato, who made her SI Swimsuit debut in 2013, is on track for mogul status. While she gained recognition for walking on runways for Givenchy, Chanel and Balmain and gracing countless magazine covers, it’s her authentic social media that has helped to develop Emily’s loyal fan base. The New York native openly shares everything from workout and beauty tips to her personal struggles and self-love journey. Incredibly, a TikTok video about meeting her husband got four million views overnight. Currently the face of Biotherm and Maybelline New York, this small-town entrepreneur has taken her knowledge of the beauty industry to launch her own skincare brand, Covey, and is already getting rave reviews. DiDonato is also an active volunteer for Answer the Call, a charitable organization which provides support to families of New York City first responders killed in the line of duty.

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MJ Day: Why Emily? 

Emily is an absolute stunner, a legend and industry darling. She is smart, kindhearted and honest and has remained that way throughout her tenure in the industry. Her latest focus has been spreading the message of body positivity to millions digitally, building an amazing platform for herself on YouTube. She has also cofounded her own skincare brand, Covey, which is an uncomplicated, universal skincare ritual for all skin types. We cannot wait to support Emily in her latest successes and are so excited to have been a part of her journey for so many years.

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