Emily DiDonato Always Gets Fan Compliments When She Wears This Sun-Kissed, Natural Terracotta Blush

The supermodel and skincare brand founder is a self-proclaimed ‘blush queen.’
Emily DiDonato
Emily DiDonato / Gilbert Flores/Getty Images

Emily DiDonato isn’t afraid to admit that having blush blindness is a “core part” of her makeup routine, personality and simply who she is. Lately, she’s been loving this one warm-toned bronzey terracotta blush, and fans have been noticing just how radiant she looks in it, too.

She shared a cute and sassy video to TikTok and Instagram reels of her applying the Haus Labs product, with the on-screen text overlay reading: “Why do you wear so much blush?” a question she clearly gets asked a lot online.

“People are like, ‘why do you work so much?’ like okay yeah, that’s my vice, but what else do you want me to be doing? Do you want me to be doing drugs?” the 33-year-old model lip-sanc along to a hilarious audio of Kim Kardashian from Hulu’s The Kardashians reality TV series.

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HAUS LABS BY LADY GAGA Blush Powder in Fire Moon, $32 (sephora.com)

The SI Swimsuit stalwart, who posed for the brand six separate years, applied the gorgeous beige peach “Fire Moon” powder blush shade from Lady Gaga’s beauty brand Haus Labs, using the viral Dibs Duo Face Brush ($36).

“There are worse things,” DiDonato captioned the video. She donned a crisp rubbed gray high-neck racerback tank and accessorized with chunky gold hoops a stack of layered gold necklaces and, of course, her new obsession, a perfect, neat slicked-back bun.

“The perfect neutral 💚 you’re glowing in our Blush ✨,” Haus Labs commented.

“WHATS THE SHADE🥵 you look divine!✨🌟💖,” a fan begged.

“I think of you every morning when i put on my blush,” another admitted.

“Let us blush girlies live!!!” someone else exclaimed.

“Blush is my drug. ✨,” one person added.

DiDonato, who became the face of makeup brand Maybelline New York in 2009, fresh out of high school, and worked with the company for more than a decade certainly knows what she‘s talking about when it comes to beauty. She‘s also the cofounder of skincare brand Covey.

And, while the mom of two certainly loves getting ready and a indulging in luxurious morning routine to stay looking healthy, youthful and hydrated, she‘s a firm believer that true beauty comes from within.

“When I think about beauty, I think because I’ve been so exposed to like the ‘ideal beauty’ in our industry, like beauty doesn’t mean anything external at this point,” DiDonato explained. “Beauty to me is like all in someone’s energy, like what they bring to the table, whether it be like really positive or really kind or really outgoing, caring. Those are the things that stand out to me when I walk away from someone. I’m like, ‘Wow, that was an amazing person, a beautiful person.’ That’s what I think about.”


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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.