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The SI Swimsuit legend and her three younger sisters are the stars of their very own reality show, now streaming on Hulu.

The Peloton instructor was surprised with the news during a live workout class.

From sending voice memos to starting a new hobby just for the outfit, here’s where our brand stars land on current fads.

The track and field star is a 2025 Swim Search finalist with a packed schedule.

The Elevate App founder shares her streamlined makeup routine with SI Swimsuit.

The model shares exactly what she brings along for an afternoon of soaking up the sun.

Get glowing like the 2025 Swim Search finalist with these skin essentials.

The 2025 Swim Search finalist wanted to represent ‘the women that look like [her]’ during her Swim Week walk.

SwimNews

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The five-time SI Swimsuit model and new mom debuted her baby bump while on set before the world found out.

The Jessie Murph Digital Issue

Jessie Murph

Jessie Murph Interview

Jessie Murph SI Swimsuit Cover

Jessie Murph's SI Swimsuit Photos

Jessie Murph’s Cell Phone Tour

Every trend from animal print to Grecian goddess is covered throughout all of the pages.

Interviews

The founder is proving that slow fashion, community and confidence never go out of style.

The Banu Skin founder relies on science-backed formulas and zero tolerance for stigma.

The former college athlete combines science and intuition at the Nofar Method, creating classes that strengthen both the body and spirit, allowing people to feel seen.

Emma Lou the Label pairs Glow Band™ technology with curve-hugging silhouettes, bringing science-backed innovation to the wellness space.

Mirchi by Kim is a clothing brand built around handmade slow fashion, vibrant South Asian culture and rebellion.

Designer and journalist Balim Tezel shares how her journey through grief and the immigrant experience became the blueprint for her luxe fashion label.

The former tennis pro is currently ranked No. 5 in women’s doubles on the PPA Tour.

The YouTuber’s sensorial body care line, CYKLAR, proves you don’t have to choose between efficacy and experience.

Fashion & Beauty

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Buy the Issue

The Wait Is Over

The 2025 Swimsuit Issue is finally here.

Meet Your Cover Models

Salma Hayek Cover

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Lauren Chan Cover

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From the Issue

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Olivia Dunne

2025 Destinations

Now through Sept. 5, travelers can purchase a 2026-2027 pass for the airline for just $299.

SI Swimsuit model Ellie Thumann shares her favorite places to eat, grab coffee and relax.

With recommendations for food, self-care treatments and nightlife, there’s a little bit of something for everyone.

The SI Swimsuit model spent four weeks in five European countries with her husband and son this summer.

SI Swimsuit legend Hunter McGrady recounts her ‘magical’ trip to the coastal city in New Jersey.

The Omnia Hotel’s restaurant in Zermatt is a Michelin-star restaurant bursting with Alpine traditions.

The Omnia offers the perfect blend of luxury, wellness and adventure.

The stunning 800-foot, all-inclusive resort was the star of Grant Ellis’s ‘Bachelor’ journey, and it can be the highlight of your own love story.

SI SwimLife

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