Ever wonder how SI Swimsuit model Olivia Culpo achieves her flawless skin? We do, frequently. Genetics aside, Olivia relies on help from Dr. Barbara Sturm, a globally renowned skin guru. Last Saturday Olivia, along with Johnny Depp, Hailey Baldwin, Alessandra Ambrosio and many other A-Listers, joined Sturm for a YouTube Live fundraiser. The #STURMMASKATHON event hosted by Sturm raised awareness and funds for both the World Health Organization and First Responders First.
Viewers who signed up for the event were sent complimentary face masks to participate in the gathering. Essentially, the participants collectively put on beauty face masks to help raise money for medical face masks.
“We wanted to stay in touch with everyone and share information and education, moments of unity and love during these difficult times,” Sturm said. “I hope this maskathon creates a network of support for participants around the world. We are extremely grateful for everyone’s support to help provide medical masks and supplies where they are most needed, and to come together at a moment in time.”
Olivia recently embarked on her own mask initiative, More Than A Mask. Proceeds from the sale of her line of fashion masks will be donated to Feeding America. Each $20 mask will provide 100 meals for those in need.