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Best Amazon Prime Day Fashion Deals

We’re sourcing the best Amazon Prime Day deals across the fashion categories, including swim, everyday apparel and fitness wear.
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Our pocketbooks are prepped, and Amazon Prime Day is off to the races! We’re on the hunt for big discounts and we’re focusing on popular fashion, fitness and swim items.

Amazon Prime Day has officially kicked off this morning, July 12 and will end tomorrow evening. It's time to jump on the deals and sales across every major category on Amazon, including fashion, fitness, beauty, personal care and so much more.

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Let us be your guide to all of the deals already happening this weekend and be sure to check back as we continually update our favorite finds during Amazon’s Prime Day shopping event.

Best Prime Day Women’s Fashion Deals

Summer Sun Hats ($15.99, originally $19.99)

Summer Hat

Available in four different colors, this summer sun hat is perfect for a day strolling or eating outside at your favorite café.

babaka Rain Boots for Women ($19.11, originally $23.89)

babaka rain boots for women

A short, Chelsea-style rainboot with elastic panels is perfect for the rainy summers in the south. With a breathable synthetic lining and a skid-resistant outsole, this will keep you jumping through puddles as you hustle about your day. 

Amazon Essentials Women’s Lightweight Puffer Jacket ($35.60, originally $41.90)

Amazon Essentials Women's Lightweight Puffer Jacket

We know–it’s the middle of summer, it’s hard to even fathom buying a puffer jacket in the middle of July. But it’s never too early to stock up your fashionable winter apparel, especially before the prices pop during the busy season. Check out this beautiful yellow jacket with zip pockets and elasticized cuffs, also available in plus sizes.

Classic Cap Sleeve Wrap Dress (starting at 29.60)

Classic Cap Sleeve Wrap Dress

This could be the perfect little black dress–or burgundy, pink, navy or animal print, for that matter. Try on this versatile dress that can function as both work and evening attire. Reviewers claim that it is made of a slightly heavier material and avoids creasing, has cap sleeves that aren’t so unforgiving around your arms, and gives a flattering fit over the stomach and hips.

Daily Ritual Terry Sleeveless Scoopneck Jumpsuit (starting at $20.62)

Daily Ritual Terry Sleeveless Scoopneck Jumpsuit

The most common review of this classic sleeveless scoop neck jumpsuit is that it’s comfortable, soft and good quality. The jumpsuit is available in 14 colors, with the sustainably sourced rayon blend available in six hues.

Handmade Flower Signet Ring ($14.39, originally $17.99)

handmade flower signet ring

Made of sterling silver and 18K yellow gold plated, it's a cute and versatile accessory that can be layered with other rings and bracelets.

Mae Mxg-Full Figure No Bounce Camisole Sports Bra (starting at $11.03)

Mae Mxg-Full Figure No Bounce Camisole Sports Bra

A collaboration between Mae and Glamorise, this camisole sports bra was designed for maximum comfort. Made with a two-way stretch, extra hook and adjustable eye closure, and moisture wicking material, this is an underlayer must-have especially when you’re hitting the gym.

Short-sleeve V-neck Shirt, Pack of 2 (starting at $16)

Short-sleeve v-neck shirt, pack of 2

With a close-but-comfortable fit that doesn’t look boxy nor fit too tightly, these classic-fit short-sleeved tees are just what you need for summer. Great for working from home, running errands or dressing up with a cardigan and a pair of slacks, they are a versatile staple for any closet.

Slim-Fit Camisole, Pack of 4 (starting at $12.51)

Camisole pack of four

There’s no need to upsell this camisole set. Choose from 25 different sets of four, with colors ranging from burgundy, nude, light pink, blue, black, brown and more. 

Best Prime Day Men’s Fashion Deals

Men’s Full-Zip Hooded Fleece ($19.40, originally $22.90)

Men’s Full-Zip Hooded Fleece

Knock 15% off this Amazon Essentials men’s sweatshirt during Prime Day. This is one of the most popular men’s sweatshirts on the market, with almost 35,000 reviews. Made for a loose, relaxed fit, it sports a full-length zipper closure for easy on and off. Some women shoppers also find its fit and quality perfect for a slouchy look, especially when traveling.

Men’s Regular-fit Stretch Shorts (starting at $16)

Men’s Regular-fit Stretch Shorts

This straight leg fit comes in eight colors and sizes 29 to 42. And while you can’t go wrong with a traditional khaki brown or light gray, we particularly love the summery wheat and olive tones.

Men’s Slim-fit Casual Stretch Khaki (averaging $20)

Men’s Slim-fit Casual Stretch Khaki

These slim-fit stretch khakis are the perfect addition to any outfit. With a fitted hip and thigh and tapered leg, this gentle stretch khaki comes in 13 colors and a huge selection of sizes. The light gray starts at $20.40, 15% off the regular price.

Men’s Jersey Polo (averaging $14)

Men's Jersey Polo with stripes

With over 5,000 ratings, these Amazon Essentials Men’s Polos are a casual yet dressy staple wardrobe option. Made from 100% cotton jersey, the shirts are machine washable and available in 15 color options. You won’t want to miss out on this early Prime Day deal: Already 15% off, these polos are averaging less than $14 a piece.

Tommy Hilfiger Men's Crewneck Shirt ($26.77, originally $34.50)

Tommy Hilfiger crew t-shirt

Available in up to 40 different colors and patterns, this Tommy Hilfiger men's crewneck t-shirt is currently 22% off

Best Prime Day Underwear Deals

Anti Chafing Soft Biker Short Plus Boy Shorts Panties ($22.94, originally $35.99)

Anti-chafe bike shorts underwear

These multi-functional biker shorts can work as fitness apparel or be worn as high coverage underwear. It features an eight-inch inseam to cut down on chafing, and is made from a cotton and spandex blend for softness and comfort.

Calvin Klein Invisible Comfort Bralette ($28, originally $40)

Calvin Klein bralette

Choose from 21 different colors for a perfect color palette. This bralette V-neck includes removable pads, and made of microfiber with a seamless finish.

Calvin Klein Men's Boxer Brief, 5-pack ($25.40, originally $35.86)

Calvin Klein Boxer Briefs

Snag yourself five pair of Calvin Klein's cotton stretch men's boxer briefs as low as $25.40. It comes in all black, or a variety pack of colors.

High Waisted Cotton Underwear Multipack ($14.44, originally $30.99)

Womens cotton full coverage briefs

Soft, stretchy waistbands mean you won't have to worry about rolling or bunching under your clothing. These full coverage briefs offer mild compression, and the company claims they are perfect are for those recovering from postpartum c-sections or abdominal surgery.

Medium-Support Yoga Bra with Removable Cups ($19.98, originally $34.99)

amybaby Sports Bra for Women

Beautiful crisscross back detailing gives this medium-support sports bra an edge. Versatile enough for to act as an underlayer, and support enough for yoga or Pilates, this stretchy and sweat-wicking sports bra is the perfect against to your athleisure lineup. 

Best Prime Day Kid’s Fashion Deals

Unisex Babies’ Cotton Pull-on Shorts, Multipacks ($21.10, originally $24.90)

Unisex cotton shorts for babies and toddlers

Snag this adorable set of four unisex cotton shorts featuring a variety of solid colors, pictures and patterns.

Boys and Toddlers’ Sleeveless Tank Tops (starting at $9.65)

Boys and Toddlers’ Sleeveless Tank Tops

Coming in packs of three and five, these jersey boys’ tank tops come in a variety of colors and patterns. Made from 100% cotton, they are machine washable and feature a crew neckline for a comfortable fit.

Girls and Toddlers’ Knit Sleeveless Rompers (starting at $22.80)

Girls and Toddlers’ Knit Sleeveless Rompers

Fill her closet with this versatile playwear romper set. We love the mix-and-match colors, from rainbows and stripes to cheetah print and butterflies. 

Best Prime Day Fitness Apparel Deals

Amazon Essentials Women’s French Terry Fleece Shorts ($12.60, originally $14.90)

Amazon Essentials Women’s French Terry Fleece Shorts

These Amazon Essential shorts are a must-have for the summer. Made from a soft terry fleece and elasticized waistband with drawstring, these shorts come in six colors and plus sizes.

Gonii Women’s Running No Show Ankle Socks (starting at $12.99)

Gonii Women’s Running No Show Ankle Socks

Get a five set of women’s running socks, with a low-cut heel tab to prevent scratches and a cushioned sole for arch support.

Marika, Bally and Jessica Simpson Athleisure (25-53% Off)

Jessica Simpson Athleisure

Shop the latest leggings, from high-rise pocket shorts and tummy control capris, to bootleg and bermuda short leggings. Prices start as low as $11.20 for Bally shorts, $15 for Marika leggings and $35 for Jessica Simpson sportswear.

Men's 2-in-1 Workout Running Shorts ($20.38, originally $29.99)

Men's 2-in-1 workout shorts with compression

Made from a mesh material, these two-in-one shorts feature quick-dry fabric, and the built-in compression shorts with tight fit offers a tighter fit for extra mobility. The phone liner pocket keeps your accessories close and safe.

Men’s Spandex Sport Shorts (starting at $20.39)

Telaleo compression shorts

Currently 15% off, these Telaleo compression shorts are intended to be performance base layers for running, cross training, baseball and gym wear. Made from a lightweight and elastic fabric, the shorts are moisture-wicking and offer UV protection as well.

Seamless Biker Shorts With High Waisted Tummy Control ($19.54, originally $22.99)

Tie dye biker shorts

Breathable, sweat-absorbent and soft. These flattering high-waisted tummy control bike shorts are perfect for glute and leg day—with no embarrassing sweat marks or slipping during the workout. 

Best Prime Day Deals on Fitness Trackers and Gear

Amazon Halo View Fitness Tracker ($44.99, originally $79.99)

Amazon Halo View Fitness Tracker

Just like many other fitness trackers on the market, the Amazon-brand Halo View tracker keeps track of your heart rate, steps, sleep score and blood oxygen levels. Initial purchase includes a 12-month membership for all of the features, including workout programs. The membership will auto renew at the end of the term for $3.99 per month plus tax. You can manage and cancel your subscription within your Amazon account.

Apple Watch Series 7, 45mm GPS ($309, originally $429)

Apple Watch Series 7

The latest in the Apple lineup, the Apple Watch Series 7 includes a group of specialized health features like monitoring blood oxygen, taking an ECG and tracking activity levels and workouts. With a larger display that is easy to read, the Series 7 has a faster charging time than the older models, and the Always-On Retina display is a huge plus–no more pressing a button to get the screen to flash on.

Fitbit Charge 5 ($104.49, originally $149.95)

Fitbit Charge 5

Currently marked down 30%, you can now snag the Fitbit Charge 5 for $104.49. It tracks real-time pace and distance without your phone using built-in GPS, calorie burns, heart rate, active minus and stress responses. It also comes with a six-month premium membership.

Fitbit Luxe ($99.95, originally $129.95)

Fitbit Luxe

While the black Fitbit Luxe is down to $91 (a 28% discount), we personally love the sleek design of the Lunar White band ($99.95). It looks more like a piece of jewelry than a fitness tracker. It gets up to five days of battery life, the same heart rate trends and calorie burn as the other Fitbit trackers, and a six-month trial of Fitbit Premium.

Fitbit Versa 3 ($161.49, originally $229.95)

Fitbit Versa 3

I love my Fitbit Versa 3 and can personally attest that it’s worth the dollars spent (even as I paid full price). It functions as a fitness tracker and also gives me smartphone alerts (like text messages and calls received). You can track your real-time pace and distance with the built-in GPS (as with the Fitbit Charge 5), your stress levels, heart rate zones, sleep scores, and you get up to six days of battery life on a full charge.

Resistance Workout Bands, Five Levels ($13.49, originally $17.99)

Shishae Resistance Band kit

Suitable for both men and women, especially beginniers, this Shishae Resistance Band kit comes with five resistance levels, starting from 10 pounds up to 115 pounds of resistance. It’s made with latex material for a no-slip workout.

Reflective Waist Pack for Runners ($12.99, originally $20.99)

Reflective Waist Pack for Runners

This reflective runners belt fits phones under seven inches and is designed to carry keys, cash, cards and earbuds. It accommodates waist sizes from 27 inches to 45 inches through the adjustable belt. The reflective strips help with safety when running or walking in the dark.

Best Prime Day Swim Deals

High Waisted Bikini Set ($20.99, originally $32.99)

Cupshie high waisted bikini

This adorable high-waisted bikini is a great fit for many body types, and comes in a nice selection of colors and patterns. 

HISKYWIN Long Sleeve UV Protection Rash Guard Top (starting at $22.93)

HISKYWIN Long Sleeve UV Protection Rash Guard Top

If you’re surfing, diving, snorkeling or just want protection sitting under your umbrella on the beach, check out this long-sleeved UV sun protection rash guard with adjustable sides. It comes in 15 colors and sizes range between x-small to xx-large.

Men’s Quick Dry Funny Swim Shorts (starting at $17.99)

Men’s Quick Dry Funny Swim Shorts

From running to surfing, we love the explosion of patterns and colors on these swim shorts. They come with a mesh lining and are made of a quick-drying fabric the company claims will dry in less than 10 minutes.

One Piece Plus Size Ruffle and Mesh Swimsuit ($20.99, originally $39.99)

Cupshe one piece ruffled and mesh swimsuit

We love this sexy ruffled one piece swimsuit, with a plunging V-neck and mesh detailing at the waist. You can snag it for 35% off for Prime Day.

Pink Queen Removable Strap Cheeky Bikini Set (starting at $13.59)

Pink Queen Removable Strap Cheeky Bikini Set

Currently priced at almost 30% off, this bandeau bikini top with high-waisted cheeky bikini bottoms are just what you need for summer in the sun. Not only does this price point not break the bank, you can pick from 36 patterns.

Ruched High Cut One Piece Swimsuit with Tummy Control (starting at $19.54)

Ruched High Cut One Piece Swimsuit with Tummy Control

The reviews are what sold us on this ruched high-cut one piece swimsuit. With so many colors and patterns to pick from, how could you resist having only one? The orange and leopard prints are striking, but there’s also solids (like red and pink), sunflowers, American flags and many more. 

Tommy Hilfiger Men's Big & Tall The Tommy Swim Short ($39, originally $65)

Tommy Hilfiger swim trunks for men

Currently 40% off, the Tommy Hilfiger Big and Tall Tommy Swim Trunks are fashionably simple. The trunks feature a drawstring waist for the best fit and slit pockets.

White Crochet Swimsuit Cover Up ($19.59, originally $29.99)

White Crochet coverup

This beautiful white crochet cover up is currently marked down 35% for Prime Day. With tassels and a three-quarter sleeve, it's a stylish addition on any summer vacation. 

Prices are accurate and items in stock at time of publishing.