Celebrate the Launch of the 2023 SI Swimsuit Issue in Florida

See all of your favorite models and spend the weekend at Swimsuit Island at the Seminole Hard Rock Hotel & Casino Hollywood.

Attention SI Swimsuit fans! Sports Illustrated Swimsuit is thrilled to announce the launch of its 2023 issue, and we’re celebrating in style. The Seminole Hard Rock Hotel & Casino Hollywood is being transformed into the world of swimsuit for a daytime event you won’t want to miss.

Buy your tickets here.

Join us for a day filled with activities, Instagrammable moments, celebrity guests, live entertainment, and more. This exclusive event will feature SI Swimsuit installations that showcase the latest trends in swimwear, food and drinks, as well as a chance to shop some of our favorite items for summer from the SI Swimsuit Dream Closet activation.

Our editors have curated the Dream Closet to include the most sought-after swimwear trends of the season. Guests can also enjoy complimentary services at the official Beauty Bar and receive hand-drawn portraits from talented local artists.

But that’s not all. Attendees will also have the chance to design their own SI Swimsuit merchandise and take home a one-of-a-kind souvenir from the event. So, mark your calendars for this unforgettable celebration of sports, fashion, and summer fun.

Join us at the Seminole Hard Rock Hotel & Casino Hollywood for the Sports Illustrated Swimsuit launch party on May 19-21. See you there!

Where: Hard Rock Seminole Hard Rock Hotel & Casino Hollywood, Fla.

When: Friday, May 19 – Sunday, May 21

Friday, May 19, 9 p.m.: Kim Petras presented by Sports Illustrated Swimsuit
Saturday, May 20, 11 a.m. – 4 p.m.
Sunday, May 21, 11 a.m. – 3 p.m.

Buy your tickets here.

Sports Illustrated Swimsuit Island

VIP PACKAGE

VIP Package Details: Ticket for Friday, May 19 concert; Two-day pass to Swimsuit Island at the Seminole Hard Rock Hotel & Casino Hollywood Pool for Saturday, May 20 (11 a.m. – 4 p.m.) and Sunday, May 21 (11 a.m. – 3 p.m.)

TWO-DAY PASS

Swimsuit Island at the Seminole Hard Rock Hotel & Casino Hollywood Pool for Saturday, May 20 (11 a.m. – 4 p.m.) and Sunday, May 21 (11 a.m. – 3 p.m.)

SATURDAY PASS

Swimsuit Island at the Seminole Hard Rock Hotel & Casino Hollywood Pool for Saturday, May 20 (11 a.m. – 4 p.m.)

SUNDAY PASS

Sunday, May 21 11:00am - 3:00pm
*SPECIAL EVENT!* Join us at 11 a.m. for a 25-minute Fiery Full Body Flow led by Melissa Wood-Tepperberg, founder of MHW and 2023 SI Swimsuit Issue rookie. 

Buy your tickets here.