Swimsuit

Emily DiDonato Shares Products She Uses for Perfect Last-Minute Smokey Eye

Shop the SI Swimsuit model’s current favorite lineup.

Ananya Panchal

Emily DiDonato
Emily DiDonato / Gilbert Flores/WWD/Getty Images

Emily DiDonato just proved that sometimes the best glam looks are the ones done in a rush.

The six-time SI Swimsuit model took to Instagram with the caption “Adrenaline junkie,” showing off a glowing, effortless smokey eye created using all Jones Road Beauty products.

The glam

DiDonato posed in front of a window with direct sunlight spilling across her face, showing off her flawless, luminous skin—no surprise given her own skincare expertise. Wearing a cozy black ribbed Henley, she used her fingers to apply and blend the entire look from The Bobbi Kit 5.0 in the Cheeky colorway.

The content creator’s blue eyes popped against the warm brown tones. Loose, softly curled brunette hair framed her face. Feathered brows, rosy cheeks, wispy lashes and a glossy nude-pink lip tied the look together. The overall effect: radiant, real and perfectly undone.

On-screen text read, “‘Do you gamble?’ Yes, I decided to attempt a smokey eye five minutes before we were leaving.” The result looked anything but rushed.

“Risky but so worth it❤️🔥,” Ruby Sara Haas commented.

Svetlana Kobaliya agreed, adding, “And you succeeded! 😍😍😍.”

The kit

To celebrate five years of Jones Road, The Bobbi Kit 5.0 ($98) offers five multitasking essentials for a polished, unfussy statement look. The set comes in two colorways, Chic and Cheeky, and includes a mix of new products and fan favorites:

  • Mini Miracle Balm in Cheeky: A tint-and-glow hybrid that melts into the skin.
  • The Illuminator in Antique Bronze: A sheer, shimmery highlight for a lit-from-within finish.
  • The Best Pencil in Espresso: A creamy deep brown liner that builds subtle definition.
  • The Lip in Batch 18: A sheer balm in a pinky bronze shade—the one that inspired Bobbi Brown to launch Jones Road.
  • The Eyeshadow Stick in Dark Brown: A smooth, long-wear formula for quick, blendable depth.

DiDonato, founder of the clean beauty brand Covey, started by swiping the Eyeshadow Stick across her lids, layering it with The Best Pencil for extra dimension.

“This kit has everything I love—classic tones, versatile products and a few new surprises,” Brown said in a brand note on the website. “It even includes The Lip in Batch 18, the shade that inspired me to start Jones Road.”

Effortless beauty, mastered

DiDonato’s post is a reminder that great makeup doesn’t have to be complicated. With her trademark skin-first approach, the mom of one turned a five-minute experiment into a polished, wearable smoky eye that works for any occasion.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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