Emily Ratajkowski Addresses ‘Tragic’ Haircut Debacle, Shares How She’s Coping

The supermodel spoke to ‘W Magazine’ about her latest viral beauty move gone wrong.
Emily Ratajkowski
Emily Ratajkowski / Axelle/Bauer-Griffin/Getty Images

Emily Ratajkowski isn’t letting a bad haircut get her down.

The multi-hyphenate—model, actress, author, mom and activist—has long been synonymous with polished, effortless glam. But after a recent chop went wildly wrong, Ratajkowski has become the internet’s most relatable beauty muse. She’s even been dubbed “the girl from TikTok who got the bad haircut.” The 33-year-old finally addressed the debacle in an interview with W Magazine: “Honestly, I’m not doing a good job of styling it on my own.”

Watch the original video here.

The now-viral ’do, a mullet-esque cut with uneven bangs starting from the crown, was met with gasps and giggles across social media. But in true EmRata fashion, she’s handling the mishap with her signature mix of candor and cool. “I’m doing what I can and praying that it grows out quickly,” she shared. The SI Swimsuit alum’s friends have been brutally honest about the state of her strands, telling her: “‘Your hair looks terrible. Why are you not more stressed?’” she recalled. “Which is really funny, because normally your friends are the ones to downplay how bad it is.”

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Emily Ratajkowski
Emily Ratajkowski / TheStewartofNY/Getty Images

The High Low With EmRata podcast host is not without solutions, though. Armed with hair clips, texturizing sprays and a heavy dose of humor, she’s been doing damage control—sometimes literally taping in extensions and relying on pros to make things look presentable. “Today, my hair looks great,” she admitted ahead of an event with Kérastase, celebrating the brand’s new Gloss Graze Drops, “but I had an amazing hairstylist who spent three hours doing my hair—taping in extensions, adding in texture, hiding the short bits.”

The misstep came down to her own doing and willingness to try something new. “I bounce around, which is the problem,” Ratajkowski says of her rotating hairstylist roster. “Yes, I have had bangs before—but they didn’t start at the back of my head.”

Ultimately, Ratajkowski’s charm lies in her willingness to be a little messy, a little vulnerable and completely real—even when things go awry. Though her hair is naturally pin-straight, she’s embracing heat-styled, textured, tighter curls for now, saying it’s the only way her new cut looks good to her.

For someone who has built a career on confidence and control, it’s refreshing to see her loosen her grip—even if it is because of a tragic trim. “I’m not tripping on it,” she insists. And with her sense of humor intact, neither are we.


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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.