Experience the Magic of Switzerland Through These Photos of South African Model Genevieve Morton

The entrepreneur was featured in six consecutive SI Swimsuit issues.

Ananya Panchal | Oct 2, 2023

Genevieve Morton was photographed by Yu Tsai in Switzerland.

Yu Tsai/Sports Illustrated

Genevieve Morton made her SI Swimsuit debut in 2010 when she posed for Walter Chin in Palm Springs, Calif. The model returned to the magazine for a total of six consecutive years, traveling to Fiji, Zambia, Australia, Switzerland and even double-dipped in her final year for a bodypaint photoshoot and beach feature in St. John, U.S. Virgin Islands.

The 37-year-old is the founder of Morton Media Management, a company created to empower artists, creatives, models and photographers to take charge of their art and build a brand. The Benoni, South Africa-born model grew up in Cape Town, where she first began modeling. She then moved to New York City in 2009 and signed with IMG Models. In ’12, Morton was voted FHM magazine’s “Sexiest Woman in the World” and became the face of Maserati in 2015.

The fitness enthusiast revealed that she consulted with athletes before her first SI Swimsuit photoshoot, as she was trying to get in the best shape possible.

“I remember when I was training for my very first Sports Illustrated [feature], I felt like I was, in my opinion training for like the model Olympics. I was training every day and like getting super fit. And it was nice to be able to speak to someone who knew fitness and had that experience with body and health and everything,” she said. “I started trying out a bunch of different new workouts with ClassPass. I started doing a take on CrossFit, it’s all like kettlebell swings and interval training, and it really boosts your metabolism. So I’ve been enjoying that, but I found a secret trick: this thing called CryoHealth. You get in [a tub] and freeze yourself. If you have any muscle issues or injuries it helps take down the inflammation which is unbelievable. It recharges you, energy-wise and I think it just wakes you up and makes you feel more alive.”

Below are five of our favorite photos from her 2014 feature in Switzerland with Yu Tsai.

Genevieve Morton — Yu Tsai/Sports Illustrated

Now through Nov. 1, 100% of SI Swimsuit’s portion of proceeds from cover prints purchased here will be donated to the Maui Strong Fund, which is helping to support the people and places of Maui affected by the recent wildfires.

Shop Now and Make a Difference

Published Oct 2, 2023

ANANYA PANCHAL

Ananya Panchal is a NYC-based Lifestyle & Trending News writer at SI Swimsuit. Before joining the Swim team, the Boston University Alum worked for culture & entertainment beats at Bustle, The San Francisco Chronicle and the TODAY Show. When Ananya is not writing or doom-scrolling on social media, she can be found playing sudoku, rewatching One Tree Hill or trying new restaurants. She's also a coffee and chocolate (separately) enthusiast.