Gigi Hadid is named the new face of Australian swimwear brand Seafolly

Gigi Hadid for Seafolly

Gigi Hadid for Seafolly


Gigi Hadid + bathing suits = SUCCESS

It's a formula we know to be true, since the sensational rookie made her debut in Swimsuit last year. And Seafolly seems to believe it, too. The Australian-based swimwear label has named Daily Front Row's Model of the Year as the new face of their brand. 

"I met a few people from Seafolly when I was in Australia for the Melbourne Cup horse race," Gigi told Style.com. "We had a little fitting, and then I met them in Tulum for the shoot, which was so beautiful."

Gigi Hadid for Seafolly

Gigi Hadid for Seafolly

Gigi Hadid for Seafolly

Gigi Hadid for Seafolly

The collection features sporty tankinis, tribal-inspired prints and flattering shapes—ideal for an active beach-goer who likes to hit the waves. Gigi hopes the line inspires shoppers to remember that "finding what makes you feel confident" is most important when picking out a seasonal suit.

Be sure to channel your inner Gigi (aka your perfect-beach-bod, bombshell alter ego) when you plan your next warm weather getaway!

BONUS: See Gigi's rookie photos from the Jersey Shore.

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid was photographed by Ben Watts at the Jersey Shore. Swimsuit by Ola Vida.

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Gigi Hadid was photographed by Ben Watts at the Jersey Shore. Swimsuit by BECCA by Rebecca Virtue.

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid was photographed by Ben Watts at the Jersey Shore. Swimsuit by Ola Vida.

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid was photographed by Ben Watts at the Jersey Shore. Swimsuit by Trunkettes.

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Gigi Hadid :: Ben Watts/SI

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Sara Sampaio and Gigi Hadid were photographed by Ben Watts at the Jersey Shore. Swimsuits by Elizabeth Southwood for Sauvage Swimwear.

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid :: Ben Watts/SI

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Sara Sampaio and Gigi Hadid were photographed by Ben Watts at the Jersey Shore. Swimsuits by Lybethras.

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid was photographed by Ben Watts at the Jersey Shore. Swimsuit by Anjuna.

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Gigi Hadid was photographed by Ben Watts at the Jersey Shore. Swimsuit by Trunkettes.

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid was photographed by Ben Watts at the Jersey Shore. Swimsuit by Ola Vida.

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid was photographed by Ben Watts at the Jersey Shore. Swimsuit by BECCA by Rebecca Virtue.

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid was photographed by Ben Watts at the Jersey Shore. Swimsuit by BECCA by Rebecca Virtue.

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid :: Ben Watts/SI

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Gigi Hadid was photographed by Ben Watts at the Jersey Shore. Swimsuit by Beach Riot.

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Gigi Hadid was photographed by Ben Watts at the Jersey Shore. Swimsuit by Ola Vida.

And take a peek at all of Gigi's sexy outtakes: 

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