Kelly Rohrbach works it in LA for Rise City Swimwear

Kelsey Hendrix | Mar 30, 2015

"Prince + Jacob/Rise City Swimwear

It wasn't that long ago that Rookie of the Year Kelly Rohrbach was able to say that she had just completed her first professional photo shoot for our little publication. But that time has most certainly come and gone.

With a major TV commercial and a few personal projects now under her belt, Kelly can also add face of a major swimwear line to her growing resume. Selected as the face of Rise City Swimwear, Kelly is helping launch the brand of swimwear dubbed to be "for every woman who speaks up instead of quieting down."

Touted as a lifestyle brand for #WomenOnTheRise, the brand hopes to connect with urban women who work hard and play hard. "It's one thing to say that you want to support women on the rise; it's one thing to say that you embrace this idea of strong, professional women," said Derek Melvin, founder and CEO of Rise. "It's another thing to live it every day."

So who could be better than SI Swimsuit 2015 Rookie of the Year Kelly Rohrbach to depict what it looks like to be a successful, hard-working woman?