Designer Spotlight Sale: Tori Praver Swimwear


Every Monday, SwimDaily will feature a flash sale highlighting different companies that contribute to the SI Swimsuit Issue. This week, we are proud to feature Tori Praver Swimwear. The company, started in 2009 by the former SI Swimsuit model, has women strutting down the beach in style.

  • Use code SIDAILY30 to save 30% on Jasmine top and bottom, Sage top & Kelani bottom and Long tank dress(from noon on 8/5 to noon on 8/6).
  • Use code SIDAILY20 to save 20% on all store products (from 8/6-8/11).



At just 26, Tori Praver has conquered the swimsuit industry. She was discovered while shopping with her mom at age 13. She signed a Guess contract at 17. By 22, she had appeared in three SI Swimsuit issues. And now a few months after her 26th birthday, she owns and runs one of the most world's popular swimsuit brands. It was during her second year shooting for Sports Illustrated, however, when she realized she could be more than just a model. "Creating my own brand of swimwear was always a dream of mine but something I didn't see happening until much later in life," Praver recalls. "The year I started my company was my second year in appearing in SI Swimsuit. I had told [then-swimsuit editor] Diane Smith about my idea to start my own brand on the set of a shoot. She really inspired me to start now instead of waiting until later."

The advice paid off as celebrities such as Jessica Alba, Megan Fox, Vanessa Hudgens, Leann Rhimes and Marisa Miller have strutted around the beach in a Tori Praver original.  She continues to expand her designs and staying on the cutting edge. "I strive to make each piece I design unique. I'm a bit of a perfectionist and always continue to change and tweak pieces," Praver says. "Being different is very important to me and something that I always have in mind." The company will soon launch its first ready to wear collection and introduce new macrame styles. And Praver recently took on her biggest project, motherhood, with the birth of her daughter last May.

Q&A Exceprts

SwimDaily: What does the 50th anniversary of the Swimsuit Issue mean to you?

Tori Praver: Being associated with one of the most iconic sports/bikini magazines in the world could not be more exciting. Being a younger desgner and viewing the last 50 years of the most beautiful women in the world is something to be a part of! To work with and share the ongoing changing styles of the swimsuit industry always gives me inspiration.

SD: How has Sports Illustrated Swimsuit impacted your brand?

TP: For me, both being in Sports Illustrated and creating suits to be featured in the swimsuit issue has taught me so much I have always been inspired by the suits that I grew up seeing in the issue every year. Designing for SI is always challenging yet rewarding. It allows me to be creative which gives me new ideas for my suits and helps me to be the designer I am today.

SD: What has is been like working with Sports Illustrated Swimsuit? What does your company do to prepare for the Swimsuit year to come?


Andy Gray


A senior editor, Andy Gray oversees Hot Clicks, Extra Mustard and the Swimsuit site. A Boston sports loyalist and Columbia graduate, he joined SI in 2005.