The Sports Illustrated Swimsuit franchise honors tradition of innovation by introducing a series of first-of-their-kind virtual reality experiences to go along with the print issue and digital extensions, including an all new SI Swimsuit App and fully responsive digital destination on SI.com/swimsuit. The VR content will feature behind the scenes immersive experiences at the famed SI Swimsuit shoots with some of the world's most beautiful models at some of the most exotic locations on the planet, beginning today with former Swimsuit cover models Nina Agdal, Hannah Davis and Irina Shayk.
SI Swimsuit partnered with the award-winning VR firm Wevr to produce this exclusive content utilizing the most cutting edge VR technology on the market.
The VR content was all shot over a series of days in the Dominican Republic at the same time as photo and video shoots were taking place. The suite of content offers a mix of experiences, form one-on-one, intimate access with the models and the beautiful surroundings to transporting the viewer to actually being on set of a cover-style shoot where you can look over your shoulder and see the full crew behind you. These experiences were designed to offer something different every time and to have some fun with different types of interaction.
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"Sports Illustrated Swimsuit has a long tradition of innovation, from the first ever Swimsuit photo shoot on Antarctica to a sub-orbital swimsuit photo shoot in zero gravity," explained Creative Director Christoper Hercik. "This year’s virtual reality shoot answers the question we get every day: 'What is it like to be on a Sports Illustrated Swimsuit photo shoot?'.
"Partnering with WEVR for our first-ever VR shoot allowed us to utilize both of our collective resources, including their best in-market technology and creative network, to help direct, produce and post produce this one-of-a-kind experience. Our partnership was phenomenal from start to finish and allowed us to create the highest-quality, fully-immersive experience. We want our fans to experience swimsuit on every level."