While Frankel joined SI Swimsuit on the Swim Week runway last year, the 2026 magazine marks her first feature in the fold. The businesswoman and television personality, who is perhaps best known for her time on Bravo’s The Real Housewives of New York City, is also a self-made entrepreneur and author. Frankel, who hosts the Just B with Bethenny Frankel podcast, has been recognized as one of Forbes’ Top 100 Most Powerful Celebrities.
Loreto, which is situated on Mexico’s Baja California Peninsula, is known for its pristine landscapes, marine wildlife and laid-back coastal charm. The serene location feels virtually untouched, and offers the ideal climate for thrill-seekers who enjoy sports like surfing and diving. The lush, biodiverse area along the West Coast of Mexico created an incredibly tranquil backdrop for the 2026 SI Swimsuit Issue.
Learn more about Loreto, Baja California Sur, Mexico, including where to stay, what to eat and all of the can’t-miss activities here.
For one of our two stories in Loreto, the styling on set was very off the cuff and inspired by the edgy, bohemian and gritty energy one might encounter at Burning Man. The styling was raw, the suits were epic and the images speak for themselves.
Hair: Paul Norton for Tracey Mattingly using Hot Tools Makeup: Jodie Boland for The Wall Group using BIOEFFECT, French Farmacie, Loving Tan, Saie Beauty, Super Goop! and Jones Road Beauty Photographer: James Macari
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Andi Bagus. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by ViX Paula Hermanny. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by ViX Paula Hermanny. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Andi Bagus. | James Macari/Sports Illustrated
Get the Loreto, Baja California Sur, Mexico Look
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by ViX Paula Hermanny. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Andi Bagus. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by ViX Paula Hermanny. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Andi Bagus. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by ViX Paula Hermanny. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Andi Bagus. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by ViX Paula Hermanny. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Andi Bagus. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Tropic of C. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Andi Bagus. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Norma Kamali. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Andi Bagus. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Andi Bagus. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by ViX Paula Hermanny. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Andi Bagus. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by ViX Paula Hermanny. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Tropic of C. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Andi Bagus. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by ViX Paula Hermanny. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Norma Kamali. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Andi Bagus. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Tropic of C. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by Norma Kamali. | James Macari/Sports Illustrated
Bethenny Frankel was photographed by James Macari in Loreto, Baja California Sur, Mexico. Swimsuit by ViX Paula Hermanny. | James Macari/Sports Illustrated
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