Introducing Pay With Change: A New Advertising Standard - Swimsuit | SI.com

SI Staff | Jan 20, 2022

SI Swimsuit is marking 58th anniversary of our first print issue with the announcement of a new advertising mandate: only brands who are helping drive gender equality forward will be featured in our magazine’s annual print. Our new platform, Pay With Change, will celebrate companies who are creating change for women in the varied ways they need it, and all brands making progress, big or small, can buy in.

To participate, we are changing the cost of doing business from a monetary value to a currency of doing good. All brands who prove they are creating change for women will be certified as a Changemaker, which is defined as a brand who has made, is making and will make progress for women by May 2022 when the annual SI Swimsuit Issue hits stands. Each changemaking brand will then be able to purchase a space within the print edition, which will only feature adverts showcasing the progress each brand is making to build equity for all women. Brands will also be featured across SI Swimsuit’s digital properties including their social media channels.

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