Addison Rae Channels Pop Star Alter Ego in Bold Pink Wig, Teases New Music

The singer and actress told fans to stay tuned for April 18. We can’t wait to see what she has planned.
Addison Rae
Addison Rae / Rodin Eckenroth/Getty Images

Addison Rae is in her hot pink era. The social media sensation stunned in a bold new Instagram post on Tuesday, rocking a vibrant fuchsia wig and a completely unzipped purple hoodie with nothing underneath. The Thanksgiving and He’s All That actress paired the daring look with a glowy, rosy-toned glam, featuring feathered brows, wispy lashes, radiant skin, a wash of baby pink blush and a plump mauve lip.

Perched atop a pile of jagged rocks with the green rolling hills and gray skies of Reykjavík, Iceland behind her, Rae served major main character and music video lead vibes. She plugged her wired headphones into her ears—seemingly tuning out the world—and captioned the carousel with a cryptic teaser: “Headphones On. 4/18. 💜💜💜🩵🩵🩵💖💖🩷🩷🩷🤍🤍🤍💚💚💛💛🧡🧡🧡.”

View the post here. Pre-save the song here.

“Can’t wait!!!!,” Finneas exclaimed in the comments

“i have never needed friday to come fast this much,” one fan gushed.

“Literally saurrrrrr sat for this,” another declared.

Addison Rae performs with Arca at the Gobi Tent during the 2025 Coachella Valley Music and Arts Festival at Empire Polo Club
Addison Rae at the Gobi Tent during 2025 Coachella / Emma McIntyre/Getty Images

The post arrives just days after the singer joined experimental musician Arca onstage at the Coachella Valley Music and Arts Festival, where she revealed an important update to fans: as the pair finished performing “Arcamarine / Aquamarine,” Rae turned around to show the words June 6th written on her underwear—confirming the release date of her long-awaited debut album. The 24-year-old released her first EP AR in August 2023 and has since dropped viral singles “Diet Pepsi,” “Aquamarine” and “High Fashion.”

In a conversation with Interview Magazine last summer, Rae foreshadowed her recent bold pink wig moment, revealing her fascination with wigs and the freedom they offer. “I wore a wig last weekend and it was a pink little bob moment with bangs, and we called her Ms. Lovely. I love assigning an alter ego to a wig because it really gives me the permission to be bad,” she shared. “I’m like, ‘Oh, we don’t even have the same name. She’s someone else.’ You can get away with anything when you’re wearing a wig.”

Rae added that she’s long admired women who embody reinvention, naming Madonna and Barbra Streisand as key inspirations. But her ultimate pop icon is Britney Spears—someone she’s often compared to. “Louisiana girls love a pink wig,” she quipped, nodding to the 43-year-old’s iconic pink bob gas station moment.

“I want to create things that are memorable, that provoke thoughts and feelings in people, and I want to entertain,” she continued. “Britney said it best: ‘There’s only two types of people in the world, the ones that entertain and the ones that observe.’ And I love entertaining.”


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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.