Jena Sims Launches Inspiring Limited-Time Bracelet Collaboration With Little Words Project

The 2024 SI Swimsuit rookie is donating all commissions to the Children’s Hospital of Georgia NICU.

Jena Sims / Courtesy of Jena Sims

The Masters is set to tee off today in Augusta, Ga., and Jena Sims is ready. Of course, she’s there to cheer on her husband, professional golfer Brooks Koepka. But she’s also there with her own agenda: promoting her new collaboration with Little Words Project.

Today, she launched her official collaboration with the brand, known for integrating inspirational messaging into the designs of their beaded bracelets and other colorful accessories. Sims is what the brand refers to as a “Kindfluencer,” a spokesperson for kindness who works with the company to create Little Words Projects bracelets inspired by their own experiences.

For the 2024 SI Swimsuit rookie, that means a bracelet inspired by her relationship with Koepka and her proximity to the game of golf. The bracelet reads “On in 2” in white block beads, interspersed with aptly chosen Masters green beads. The phrase, according to Sims, is taken from a golf term that means “go for it.” In other words, it serves as a reminder to follow your dreams—to believe that you can achieve great things and to work for them.

Jena Sims collaboration with Little Words Project / Courtesy of Jena Sims

The bracelets will be available for 72 hours on the Little Words Project’s website. Sims’s full commissions from the sales will go to the NICU unit at Children’s Hospital of Georgia. Order yours today to support the cause near and dear to the model’s heart.