Jena Sims

Jena Sims is a model, mother and SI Swimsuit’s 2024 Rookie of the Year.

Following her 2023 Swim Search co-win, Sims walked the catwalk in SI Swimsuit’s runway show in Miami during Swim Week that same year while eight months pregnant. She and her husband, golfer Brooks Koepka, then welcomed their baby boy that July. The model returned in 2024, soaking in the sun in Mexico, with her stunning debut snapshots earning her the coveted Rookie of the Year title. She returned in 2025 with a feature in Bermuda, and she’s back again for the 2026 issue, where she reunited with the brand for her shoot in Fort Myers, Fla.

Outside of modeling, Sims is an active presence in the fashion world, partnering with many major brands over the years, including Steve Madden, Oneone Swimwear, BuDhaGirl and DIFF Eyewear. The Georgia native is also the founder and president of HBBQs, Inc. (Has Been Beauty Queens), which hosts Pageant of Hope™: an international event focused on building confidence, self-esteem and appreciation of inner beauty for children and teens in challenging environments.