Swimsuit

We’re Obsessed With These Sultry Wild West-Inspired Pics From Alexis Ren’s Latest Denim Campaign

The supermodel is the face of Abrand’s latest fierce and flirty collection.

Ananya Panchal

Alexis Ren
Alexis Ren / Gilbert Flores/Getty Images

Alexis Ren just took denim to a whole new level. The SI Swimsuit model and content creator starred in a moody, sultry new campaign for Abrand Jeans, and the visuals are nothing short of breathtaking. Shot in a studio by her longtime collaborator Melissa Cartagena, the campaign balances a raw, Western-inspired edge with high-fashion refinement.

Some images bathe the We Are Warriors cofounder in fiery red light, casting dramatic backlit pics that exude strength and sensuality. Others are sleek, well-lit and ultra-polished, emphasizing the crisp tailoring and timeless appeal of the 19-piece collection. The 28-year-old brought her signature charisma and sultry allure to each frame, flaunting her long, lean figure and tiny waist as well as her flawless face card in a variety of striking poses.

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The Abrand Jeans x Alexis Ren collection is a denim lover’s dream, featuring pleated mini skirts ($128), structured halter corsets ($118), cropped jackets ($158), cozy knitwear ($78) and, of course, jeans for every silhouette preference. From low-rise flares ($128) to super baggy jeans ($138) and everything in between, Abrand has covered all the bases—while Ren showcased her versatility, delivering a showstopping pose in each style. The collection is available now at abrandjeans.com, with four additional pieces set to drop in March.

The Easy A podcast cohost and Dancing With the Stars alum shared that this project is a full-circle moment for her, blending her childhood influences with her evolved sense of style.

“Growing up in California in the late ’90s and early 2000s, I was exposed to these trends from a young age, but I didn’t always love how they were being photographed or styled,” she explained. “I love how we’re blending that nostalgic energy with a more refined, high-fashion approach. It feels like the perfect fusion of past and present, and that’s what makes it so exciting to wear.”

The Latency actress emphasized that her goal wasn’t just to bring back early 2000s fashion—but rather to modernize it. “For me, it’s not about simply bringing back the past—it’s about reintroducing iconic styles in a way that feels fresh and relevant today,” she told WWD. “I’ve always loved low-waisted jeans; they make me feel my sexiest. But I didn’t necessarily connect with the ultra-glitzy, rhinestone-heavy side of Y2K fashion.”

The campaign, much like Ren herself, is flirty, fun and inspiring—exactly what you’d want in the perfect pair of jeans.

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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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