SI Swimsuit 2017 Editor's Letter: 'Beauty does not conform to any set of stodgy standards'

MJ Day's SI Swimsuit 2017 Editor's Letter discusses body diversity in the fashion and beauty industries.

Every year, I look at the Swimsuit Issue and think about the accomplishments of the women it celebrates, and every year I’m amazed. The better they become, the better we become. That much is readily apparent to anyone who picks up the magazine or checks us out on the phone, goes to our website or follows us on our array of social media platforms. The Swimsuit Issue began as a simple cold-weather diversion more than 50 years ago, but the franchise has grown into so much more than that.

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The women of SI Swimsuit 2017 are a collection of change agents, pioneers, power brokers and breakout stars-in-waiting who have in their own way redefined the cultural conversation around beauty. Among them: Serena Williams, Aly Raisman, Simone Biles, Christie Brinkley, Ashley Graham, Chrissy Teigen and our cover star, Kate Upton. Like every model in this year’s issue, these women embody character and beauty—and they prove that when it comes to beauty, there is not one singular definition. This is the very essence of SI Swimsuit, and it’s our guiding principle as we move forward.

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Back in 2012, when she appeared on our cover for the first time, Kate spurred a conversation within the modeling industry—and, it’s not an exaggeration to say, the world—about what was “acceptable” in fashion. She challenged preconceived notions, which led to dialog that was not always pleasant, but she persevered. In other words: Haters gonna hate, but Katers gonna Kate. Now she’s back for her third cover—and the conversations she started continue today in a way that makes me proud.

This year’s issue proves once again that beauty does not conform to any set of stodgy standards. The pages of SI Swimsuit are filled with curves and muscles and a diverse array of faces and bodies. Christie Brinkley proves that you can still rock a bikini at 63. Simone Biles and Aly Raisman show that good things do, in fact, come in small packages, while Serena Williams demonstrates that strong is sexy.

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It was the experience of a lifetime to work with these women—these powerful, wonderful, smart, courageous, bold women. I am a stronger person today because of it. And for that I would like to thank them. Now please join me in celebrating them.

Meet the ladies of Sports Illustrated Swimsuit 2017!

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U.S. Olympic Gymnast Aly Raisman

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Ashley Graham

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Barbara Palvin

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Bianca Balti

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Bo Krsmanovic

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Alexa Ray Joel, Christie Brinkley and Sailor Brinkley Cook

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Tennis pro Caroline Wozniacki

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Chrissy Teigen

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Danielle Herrington

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Tennis pro Genie Bouchard

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Hailey Clauson

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Hannah Ferguson

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Hannah Jeter

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Kate Bock

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Kate Upton

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Kelly Gale

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Lais Ribeiro

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Mia Kang

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Myla Dalbesio

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Nina Agdal

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Robyn Lawley

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Rose Bertram

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Samantha Hoopes

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Tennis pro Serena Williams

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U.S. Olympic Gymnast Simone Biles

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Vita Sidorkina


Published
MJ Day
MJ DAY

MJ Day is editor in chief of the Sports Illustrated Swimsuit franchise. Day, who has been with the brand since 1999 has led the charge in evolving the concept to reflect the times. Under her helm, for the past 10 years, the iconic issue has broken many barriers, led the conversation around industry change and has catapulted the careers of some of the industry's most well known stars.