MJ Day

MJ Day

MJ Day is editor in chief of the Sports Illustrated Swimsuit franchise. Day, who has been with the brand since 1999 has led the charge in evolving the concept to reflect the times. Under her helm, for the past 10 years, the iconic issue has broken many barriers, led the conversation around industry change and has catapulted the careers of some of the industry's most well known stars.

SwimNews

SI Swimsuit Is Building a Platform for All Women

We are a launchpad for success, a vehicle for change, and we are in the business of changing women’s lives. We’ve helped create media moguls, personal brands, actors, philanthropists, role models— you name it—and we are not stopping there.

MJ Day
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SwimNews

Shattering Perceptions: It's Time to Rethink Everything You Thought You Knew about the SI Swimsuit Issue

There's beauty in diversity, in inspiration — and in rethinking all you thought you knew about the Swimsuit Issue.

MJ Day
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SwimNews

Editor's Letter: Sports Illustrated Swimsuit Is More Than Just a Bikini Magazine

Sports Illustrated Swimsuit Editor MJ Day on how a bikini magazine became so much more.

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SwimNews

SI Swimsuit 2017 Editor's Letter: 'Beauty does not conform to any set of stodgy standards'

MJ Day's SI Swimsuit 2017 Editor's Letter discusses body diversity in the fashion and beauty industries.

MJ Day
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SwimNews

Editor's Letter: How we chose the 2016 SI Swimsuit covers

Every year, one Swimsuit decision trumps all others. What is our cover? What is the first thing people will see when they pick up the issue, the singular image

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