Jasmine Sanders Loves These Black Female-Run Businesses

Jasmine Sanders is the embodiment of girl power. Known as Golden Barbie on social media, the 2020 Sports Illustrated Swimsuit cover model loves showing off her bold sense of style and promoting self-love on her feeds. She’d like to see even more women in the spotlight. That’s why she is opening up during Black History Month to highlight some of her favorite Black female-run businesses.

“Oma The Label is a beautiful jewelry brand, and I really love Farai London clothing brand,” Sanders says. “One of my favorite beauty brands is KNC Beauty.” Each of these brands is known for its boldly playful product -- for example, Oma The Label’s chunky gold necklaces, Farai London’s colorful resort wear, and KNC Beauty’s cheeky (and effective) lip masks.

More than supporting businesses, Sanders is open about her support for Black causes. “I’m still shouting Justice for Breonna Taylor, Justice for Robert Fuller, and Black Lives Matter,” she says. These movements bring light to a much larger issue facing the Black community today, but the Savage x Fenty model also sees ways her industry can support inclusivity.

“The modeling industry is moving toward being more inclusive, but it would really help to include a diverse team behind the camera,” she continues. “Hiring Black makeup artists, hairstylists, stylists and creative directors would benefit everyone.”

The German-American model also recently opened up to Ocean Drive about how she ensures that her voice is heard and how she uses her social media platform (with 4.2 million followers) to do it.

“I learned that I definitely have a voice in this world, and using it is important. That’s part of the reason why I got on Instagram in general—to have a voice in the industry outside of being on the pages of magazines, covers, or campaigns,” she told Ocean Drive. “I know how many people are on social media each day, and I’m like, ‘I have to say something, I can’t keep quiet.’ I have very powerful people and conversations around me, and now I feel more confident in standing up for what is right.”

And while there is work that needs to be done all year, Black History Month is an excellent opportunity to have these much-needed conversations. “Although it’s the shortest month,” Sanders says. “It gives us a time to celebrate the contributions to the world from Black Americans.”