Jena Sims Channels Stunning Mermaid Vibes in These Behind the Scenes Pics From Her Latest SI Swimsuit Shoot

The model, entrepreneur and mom of one traveled to the scenic Bermuda for her feature in the 2025 magazine.
Jena Sims in Bermuda with SI Swimsuit.
Jena Sims in Bermuda with SI Swimsuit. / SI Staff

Jena Sims started her journey with SI Swimsuit after trying out for the annual open casting call, putting herself out there for a chance to appear in the magazine—and join the incredible family of women who fill the pages. She ended up co-winning the 2023 Swim Search and landed her first spot in the 2024 issue as a rookie with a stunning photo shoot in Mexico with Yu Tsai. She made such an impression that it was a no-brainer to invite her back to the fold, serving up back-to-back flawless features we’ll never forget.

For the 2025 magazine, Sims just traveled to Bermuda to pose for photographer Ben Watts’s lens, and the early sneak peeks have been nothing short of drop-dead gorgeous. Channeling an ethereal, oceanic vibe, the HBBQs, Inc. (Has Been Beauty Queens) founder and mom of one flaunted her toned and tan figure in the beautiful, sunny location.

There’s no doubt she radiates positive, infectious energy wherever she goes, and these behind the scenes pics prove just that. You’ll be able to check out all of her official images when the magazine drops this May, but in the meantime, we have these lovely teases to hold us over:

Jena Sims poses in a white bikini in a behind the scenes photo for her SI Swimsuit shoot in Bermuda.
Jena Sims in Bermuda with SI Swimsuit. / SI Staff

Of course, she was thrilled to be back on set with SI Swimsuit.

Jena Sims poses in a white bikini for her second SI Swimsuit photo shoot in Bermuda.
Jena Sims in Bermuda with SI Swimsuit. / SI Staff

Sims’s abs are seriously impressive.

Jena Sims gets cheeky in a white bikini for her second SI Swimsuit shoot in Bermuda.
Jena Sims in Bermuda with SI Swimsuit. / SI Staff

A teeny-tiny cheeky two-piece is always the move on the beach.

Jena Sims poses in a cheeky white seashell bikini for her Bermuda photo shoot with SI Swimsuit.
Jena Sims in Bermuda with SI Swimsuit. / SI Staff

Basking in the sun, Sims was a total mermaid goddess.

Jena Sims poses in a seashell bikini in the oceans of Bermuda for SI Swimsuit.
Jena Sims in Bermuda with SI Swimsuit. / SI Staff

Her seashell two-piece, courtesy of Andi Bagus, is a truly exquisite item.

SI Swimsuit also unveiled Sims’s first official image from her shoot in Bermuda, which you can see below:

Jena Sims poses in a shell bikini in the waters of Bermuda for her second SI Swimsuit photo shoot.
Jena Sims was photographed by Ben Watts in Bermuda. Swimsuit by Andi Bagus. / Ben Watts / Ben Watts/Sports Illustrated

For the philanthropist and content creator, joining SI Swimsuit wasn’t just a happy accident—it was a goal of hers for years.

“Being a part of SI Swimsuit has been my dream since I saw Tyra Banks on the cover in 1997,” she said when trying out for Swim Search. “It was my earliest memory of what true beauty felt like. SI Swim Search brings the dreams of that big foreheaded little girl right to my fingertips. I submitted myself last year and it wasn’t my time yet, but the experience was truly invaluable and allowed me to work through my limiting beliefs: fear of judgment and rejection. I’ve always believed in going after what you want, and this mentality has served me well in helping achieve milestones in business, hobbies and even making the first move on my now husband! So, I guess you can say this is me being me: putting myself out there and making the first move. I’m so thankful I did because this SI Swimsuit community has already changed my life for the better.”

Are you looking for your shot to model for SI Swimsuit? Applications for Swim Search 2025 are still open until March 31, so be sure to apply here!


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Natalie Zamora
NATALIE ZAMORA

Natalie Zamora is a leader in the digital media space who specializes in entertainment and lifestyle topics. After graduating from Rutgers University where she majored in English and minored in Cinema Studies, she currently works as the VP of Entertainment Content, FanSided/SI Swimsuit at Minute Media. In addition to SI Swimsuit, her work can also be found on sites such as Winter is Coming, Mental Floss, and more. With a deep passion for pop culture, Natalie has her finger on the pulse of trending topics and loves to keep up with her favorite celebrities.