Swimsuit

Roger Federer and Zendaya Playing Tennis Was Not on Our 2024 Bingo Card

The tennis champion and ‘Challengers’ actress go head-to-head in a cinematic game of ‘air tennis.’

Ananya Panchal

Zendaya and Roger Federer
Zendaya and Roger Federer / Eric Charbonneau/Getty Images and Daniele Venturelli/Getty Images

In a genius creative marketing move, Sportswear brand On recently tapped actress Zendaya as their latest campaign star and the original promotional photos, highlighting the chic, functional activewear and supportive shoes from the collection, are absolutely incredible. In the Switzerland based company’s latest Instagram post, the Challengers star who has been championing the rise of the tenniscore aesthetic, just in time for Wimbledon this month and ahead of the U.S. Open in September, went head-to-head with former Swiss tennis pro Roger Federer in a game of ‘air tennis.’ The former world No.1, who was ranked at the top for 310 weeks, is a major investor in On.

“The game? Air tennis. The stakes? High. Watch two icons go head to head in a battle you’ve never seen before. Link in bio to watch,” the company teased on Instagram.

The 42-year-old athlete and 27-year-old movie star and fashion icon were decked out in classy, all-white ensembles from the label.

“welcome back tashi duncan,” one fan commented, referencing her character in the sports-romance-drama film.

“👀👏,” the official WTA Instagram account added.

“ALWAYS SERVING 🎾,” someone else cleverly wrote.

“ok, I will buy anything from now ON,” another declared.

“Two icons. One match. @Zendaya and @rogerfederer go head to head in an epic game of air tennis,” the 2010-founded brand wrote on another video post set to audio from the viral intense, fast-paced, up-beat Challengers soundtrack.

“oscar immediately,” Kimberly Drew chimed under the clip

“🔥🔥🔥 the match I never knew that I needed !!!,” Kirsten Ferguson gushed.

Shop the brand at on.com.

Published
Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

Home/SwimNews