Swimsuit

SI Swim Models React to Lori Harvey’s 2024 Rookie Announcement

The swimwear and skincare brand founder will appear in the 60th anniversary magazine in May.

Cara O’Bleness

Lori Harvey

Lori Harvey was photographed by Yu Tsai in Mexico.

Model and entrepreneur Lori Harvey is set to make an appearance in the 2024 SI Swimsuit Issue as a rookie following an incredible photo shoot in Mexico with Yu Tsai. When the exciting news was announced on the magazine’s official Instagram account earlier today, fans and fellow SI Swimsuit models alike went crazy.

The Jan. 30 reel showcased a few sneak peeks of the 27-year-old swimwear designer on set, clad in a variety of beautiful one-pieces and bikinis.

“As a swimwear and skincare brand founder, Lori Harvey is a mogul in the making and we’re officially welcoming her as a R O O K I E for the 60th anniversary issue of SI Swimsuit! 👙,” the post read in part.

“YASSSSSSSS @loriharvey!!! Welcome to the family 🤍🤍🤍,” two-time SI Swimsuit star and television host Kamie Crawford cheered in the comments section.

“wow !!! WELCOME BEAUTY @loriharvey 😍😍😍,” 2023 SI Swimsuit cover girl Brooks Nader gushed. 

“Jaw. Floor,” legendary brand star Brooklyn Decker stated. 

“Queeeeen! 🔥,” five-time SI Swimsuit model Hunter McGrady applauded. 

“😍😍😍😍,” 2023 rookie Ellie Thumann noted in the form of emojis, while fellow rookie Sixtine added, “YESSSS 🔥🔥.”

Harvey launched her swimwear and resort wear brand, Yevrah Swim, last August. In an incredibly full-circle moment, she got the chance to model her own designs during her time on location for the 2024 SI Swimsuit Issue. 

“I just immediately got so excited and was smiling from ear to ear,” Harvey said of her experience on set. “I was ready to get in the first look, and the first look that we shot in actually was Yevrah Swim, so it really just set the tone for the day.”

Make sure to follow SI Swimsuit on YouTube!

Published
Cara O’Bleness

CARA O’BLENESS

Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.