Sofia Richie Brings Her Signature Sophisticated Elegance to New Spring-Coded Footwear Campaign

The model and internet personality paired the new, chic lilac Reeboks with an easy, breezy blue ensemble.

Cindy Ord / Cindy Ord/Getty Images

Sofia Richie is kicking off the season in style as the face of Reebok’s new spring campaign, celebrating the launch of the Classic AZ sneaker in a sweet lilac colorway. The model and style icon, known for her minimal, polished aesthetic, brings her sophisticated model aura to the brand’s refreshed take on a heritage silhouette.

Shot in natural light with a breezy, spring-forward vibe, Richie dons a crisp, classic look: dark-wash raw-hem ankle jeans and a tucked-in, slightly oversized blue button-down shirt with rolled sleeves and delicate pleats. Her soft smolder and signature honey-blonde waves, gently tousled by the wind, enhance the clean-girl energy she brings to the campaign.

Watch the cool, carefree video on TikTok.

Sofia Richie for Reebok / Courtesy of Reebok

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The Women’s Classic AZ Shoes Lilac ($75), available now at Reebok.com, DSW and Journeys, are a modern nod to Reebok’s 1970s running archives. The sneakers blend retro charm with everyday versatility, featuring nylon underlays, suede overlays and a heritage-inspired heel strike wrap detail. The soft lilac hue adds a fresh, feminine touch, making them perfect for warmer months. With the ideal balance of a comfy street sneaker and a trendy chunky dad shoe, they deliver both style and quality without compromise.

Richie’s look is the epitome of high-low styling: relaxed yet elevated, elegant yet laid-back. She proves the Classic AZ can do it all—whether paired with jeans for an afternoon coffee run or styled with a breezy dress for a spring dinner date. This isn’t her first time fronting a Reebok campaign, either. The Los Angeles native starred in the brand’s 2022 campaign for its Classic Leather Shoes ($80), a timeless white sneaker with a gum sole that remains a street style staple today.

The 26-year-old, best known for her refined approach to fashion and influence on the rise of the “quiet luxury” aesthetic, often emphasizes that her now-iconic style didn’t develop overnight. Richie’s fashion sense has been a gradual evolution shaped by personal growth and a clear sense of self. When it comes to inspiration, she gravitates toward vintage eras celebrated for their bold, expressive flair.

“I’ve honed [it] the last few years,” she said. “Naturally, our tastes evolve, but I don’t believe in jumping on a trend just because it’s what everyone else is wearing. I think it’s important to be your own person and recognize when something does or doesn’t feel true to you. I really enjoy ’70s and ’80s style—the way they expressed themselves and had fun with fashion has been a big source of inspiration for me.”

Sofia Richie for Reebok / Courtesy of Reebok

The model and entrepreneur made headlines in 2023 for her glamorous South of France wedding to music executive Elliot Grainge. The couple welcomed their first child, a daughter named Eloise Samantha Grainge, in May 2024.