Demi Moore Announces Vintage-Inspired Collab with Andie

The actor/author/icon can now add swimwear designer to her list of accomplishments.


Actor, producer, author and now swimwear designer Demi Moore released a 10-piece collab with Andie on July 7. The collection features vintage designs created from high-end fabric sourced from France and Italy. A second collection release will drop on July 15.

Moore became an investor in the New York-based swimwear company in 2017 and appeared in an ad campaign for the brand last year with her three daughters, Rumer, Scout and Tallulah Willis. The 59-year-old New York Times best-selling author has said that her support of and role with Andie has evolved quite naturally over the years.

Moore explains that taking on the role of designer has “allowed [her] to explore some things about what [she] loved, what [she] felt other women might find interesting and unique that also addressed some of their areas of concern and in doing so in a way that was still sexy and had style.”

Andie was founded by Melanie Travis in 2017 and quickly developed a loyal fanbase and large Instagram following. Their styles are timeless and chic, and made with a woman’s comfort and confidence in mind.

Hunter McGrady was photographed by Yu Tsai in Belize. Swimsuit by Andie. Earrings and necklace by Cleopatra’s Bling.

The new Demi Moore x Andie collection ranges in price from $75 to $155 and comes in inclusive sizing from XS - 3XL. Shop the collection on andieswim.com and be sure to take their 12-step quiz to find your perfect fit before ordering. 


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Mara Milam

MARA MILAM

Mara Milam is the managing digital producer at SI Swimsuit. The California based video and digital content producer joined the “swim team” in March of 2020, just as the pandemic was settling in. Mara is a lover of all things travel and wellness and is passionate about elevating the voices and stories of people often not heard.