Swimsuit

Fans Are Thrilled That Cardi B Is the Star of Newest SKIMS Campaign

The cozy line of cotton essentials launches on Thursday.

Cara O’Bleness

Cardi B

Cardi B.

Grammy Award-winning artist Cardi B is the latest celebrity to star in a SKIMS ad campaign, and the internet seems to be collectively thrilled with the choice. The brand, cofounded by 2022 SI Swimsuit Issue cover model Kim Kardashian, revealed the news with a campaign video on Instagram on Oct. 16.

In the Instagram reel, Cardi B was seen wearing an oatmeal-colored crop top and matching cotton boy short briefs from the shapewear brand’s forthcoming collection.

“Everybody’s wearing SKIMS,” the “WAP” rapper stated in the clip as she tossed her long red mermaid locks. “Are you?”

“Grammy-winning icon @iamcardib takes the season’s hottest trend to the next level in new SKIMS Cotton, launching this Thursday, October 19 at 9AM PT / 12PM ET,” the brand wrote in its caption. “Join the waitlist for early access to shop.”

“Now that’s how you make me want to buy a product. BRB,” one person commented.

“Kim, your damn branding and marketing team are >>>>>>>,” an additional follower noted.

“THIS IS HOW YOU ADVERTISE!!!!🫶🏼🫶🏼🫶🏼,” someone else concurred.

“*sighs* I really was trying not to buy more skims this week but if Bardi says it then I guess I’m going to have to ➕ to 🛒. 😌,” another fan quipped.

“Cardi and Kim name a more iconic duo,” an additional user added.

Preview the new SKIMS cotton rib collection

here

, and shop the complete line on Thursday, Oct. 19. In the meantime, you can also join the waitlist to purchase the

Cotton Rib Tank

($36) and

Cotton Rib Boy Short

($24), as modeled by Cardi B.

Make sure to follow SI Swimsuit on YouTube!

Published
Cara O’Bleness
CARA O’BLENESS

Cara O’Bleness is a writer and editor on the Lifestyle and Trending News team for SI Swimsuit. Prior to joining SI Swimsuit in 2022, she worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, O’Bleness loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University’s School of Journalism.