Devon Lee Carlson Is a Sultry Festive Dream in New Daring Collab With For Love & Lemons

The entrepreneur and content creator turned up the heat (while temperatures dropped outside) in her latest modeling campaign.
Devon Lee Carlson
Devon Lee Carlson / Courtesy of For Love and Lemons

Temperatures might be dropping, but Devon Lee Carlson stays turning up the heat.

The fashion icon and it girl was tapped to be the face of the lingerie label For Love & Lemons’s adorable new holiday campaign. And, we’re not shy to admit how utterly obsessed we are with the stunning pieces and imagery. The 30-year-old content creator, who celebrated her milestone birthday in August, flaunted her slim sculpted figure, radiant smile and creative skills as she posed in a series of festive, sultry looks from the latest line.

The entrepreneur, who is the founder of successful phone case and accessories brand Wildflower, donned the limited-edition Holiday 2024 Lingerie collection that “embraces the story-filled playfullness and nostalgia of being home for the holidays with a cheeky twist, including exquisitely embroidered teddies, nice satin sleep sets, and cozy knit co-ords — all designed within the best palette of candy cane reds and sophisticated blacks.”

The Los Angeles native and resident posed amidst a cozy, indoor and outdoor winter wonderland backdrops complete with trees, a fireplace, a log cabin, scarves, faux snow, ski gear, Christmas lights and more holiday elements. We can almost smell the pine, hot chocolate and gingerbread cookies.

“Devon brings a joyful, free-spirited vibe to the holiday collection that beautifully captures the essence of For Love & Lemons,” founders Laura Hall and Gillian Kern shared in a statement. “Her warm, playful energy adds a magical touch, creating a meaningful connection with our customers and perfectly bringing the spirit of the season to life.”

The brand is dedicated to celebrating femininity, confidence and “womanhood in all its forms” by providing meticulously crafted one-of-a-kind pieces.

Below are some of our faves from the collection. Shop the holiday pieces here and the full selection at forloveandlemons.com.

Gene Slip Dress, $149 (forloveandlemons.com)

Devon Lee Carlson
Devon Lee Carlson / Courtesy of For Love and Lemons

This beautiful, dainty mini dress is the perfect blend of glamorous holiday fashion and sultry lingerie. The satin number features a bra-style hook closure at the back and lightly lined cups.

Loretta Teddy, $149 (forloveandlemons.com)

Devon Lee Carlson
Devon Lee Carlson / Courtesy of For Love and Lemons

We’re obsessed with the daring low-waist cut-out and delicate lace detailing on this one. The one-piece features fun, flirty frilly sleeves, dotted mesh panels and an open back.

Glitter Bralette, $69 and Glitter Panty, $39 (forloveandlemons.com)

Devon Lee Carlson
Devon Lee Carlson / Courtesy of For Love and Lemons

A red fishnet micro set, what more could we ask for? This sparkly ruby two-piece is made from an embroidered tulle mesh and features dainty spaghetti straps.


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Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.