Ever wondered what it's like to be on location with your favorite SI Swimsuit models?
For the first time ever, SI Swimsuit is launching virtual reality, taking viewers and fans inside iconic shoots with former cover models Nina Agdal, Hannah Davis and Irina Shayk. Starting today, readers will be able to acess VR content on the all-new SI Swimsuit app, which is free to download on iOS and Android.
SI Swimsuit partnered with the award-winning VR firm Wevr to produce this exclusive content, utilizing the most cutting-edge VR technology on the market.
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"Sports Illustrated Swimsuit has a long tradition of innovation, from the first ever Swimsuit photo shoot on Antarctica to a sub-orbital swimsuit photo shoot in zero gravity," explained Creative Director Christoper Hercik. "This year’s virtual reality shoot answers the question we get every day: 'What is it like to be on a Sports Illustrated Swimsuit photo shoot?'.
"Partnering with WEVR for our first-ever VR shoot allowed us to utilize both of our collective resources, including their best in-market technology and creative network, to help direct, produce and post produce this one-of-a-kind experience. Our partnership was phenomenal from start to finish and allowed us to create the highest-quality, fully-immersive experience. We want our fans to experience swimsuit on every level."
This year, we're introducing a series of first-of-their-kind virtual reality experiences to go along with the print issue and digital extensions, including an all new SI Swimsuit App and fully premiere digital destination on SI.com/swimsuit. Our VR content will feature behind-the-scenes experiences from SI Swimsuit shoots with some of the world's most beautiful models at some of the most exotic locations on the planet. So what are you waiting for? It's time to meet Nina, Hannah and Irina in paradise!
Our brand-new VR content was shot over a series of days in the Dominican Republic, at the same time as photo and video shoots were taking place. The collection of content offers a mix of experiences, from one-on-one, intimate access with the models and their surroundings to transporting the viewer to actually being on set of a cover-style shoot where you can look over your shoulder and see the full crew behind you.
Without further ado, get your goggles ready, and prepare to experience SI Swimsuit like never before!
BONUS: Meet the ladies of SI Swimsuit 2016!