Sports Illustrated Swimsuit Models Swear by This Brow Gel That’s 50% Off Right Now

J.Lo and Hailey Bieber are fans of this beauty brand, too.
Ellie Thumann.

Ellie Thumann.

Seemingly, nothing in the beauty world has gotten more attention over the past five years than eyebrows. From bold bushy brows making a comeback to mask-wearing giving us a new reason to focus solely on the upper halves of our faces, a few contributing factors have elevated our collective interest in the best brow practices. While one model using a brow product is a good tip in the right direction, how about multiple celebrities who regularly use the same item? Well, the proof is in the brows.

Anastasia Beverly Hills Clear Brow Gel Lightweight Setter, $11 (was $22), at Ulta

SI Swimsuit’s newest 2023 rookie Ellie Thumann, known largely for her beauty, fashion, and lifestyle YouTube channel, recently shared that she never leaves the house without combing her brows in place with Anastasia Beverly Hills’s brow gel. Normally $22, Ulta is running a half-off deal on the shopper favorite during its 21 Days of Beauty sale. You can shop the clear and seven tinted versions for just $11 today only.

Thumann isn’t the only SI Swimsuit model who thinks of this buzzy brow brand as her go-to. Katrina Scott took us through her makeup routine ahead of her 2022 St. Croix shoot and said she “swears by” Anastasia Beverly Hills’s brow products.

In addition to some of our favorite models, celebrities like Jennifer Lopez and Hailey Bieber love these products, too, as well as hoards of beauty buffs. Together, the clear and tinted eyebrow gels have over 5,500 five-star ratings at Ulta, with reviews that mention the gel’s “amazing hold” and that it’s “great for beginners or pro artists” alike. A few shoppers comment that they’ve been using the brand’s brow gel for years and recommend it to “anyone.”

Anastasia Beverly Hills Tinted Brow Gel, $11 (was $22), at Ulta

One Ulta shopper says the Anastasia product “transforms” their brows. “My eyebrows are naturally blonde and I use shade espresso because my hair is dark brown,” they said. “You wouldn't even know I had blonde eyebrows, [it’s] so realistic. I will never use another product. Way better than a pencil and super quick and easy. Def recommend!”

To test the ABH brow gel hype for yourself, shop the clear and tinted gels in seven shades while they’re 50 percent off—tomorrow will be a new batch of Ulta deals, so you don’t want to wait too long.

Related: The Best Rare Beauty Products to Shop Now

Claudia Fisher


Claudia Fisher is the Head of Strategy and Content for The Arena Group's commerce team. She's been in digital media for 10 years, with countless hours spent scouring the internet for products, services, and deals readers need to know about. Before joining The Arena Group, Claudia held roles as editorial director of partnerships content at Dotdash Meredith, deputy editor of Meredith's commerce content team, and deputy editor of Real Simple. She has two-ish cats but loves dogs, too.