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Get Game-Day Ready With These Insta-Worthy Looks for NFL Playoffs

Good news: These looks are approved by those of us watching from our couch, too.

Another NFL season is in the books and the pro football postseason is officially underway. We called on some of our favorite NFL insiders to give us the scoop on the game-day fits we’ve all been swooning over this season.

From vintage team sweatshirts to custom bomber jackets and that impossible-to-find stadium-approved bag, we’re rounding up some of our favorite brands for you here. Did we mention they’re all female-owned small businesses? Talk about a win.



Obviously, we couldn’t start this roundup without the NFL queen herself, Camille Kostek. Sure, boyfriend Rob Gronkowski’s seven-catch, 137-yard game against the Panthers to finish off the regular season was impressive, but have you seen Kostek on a Bucs’ game day? We asked the SI Swimsuit cover model to share one of her favorite go-to brands this season and she introduced us to her friends at SHEERGEAR.

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If you’re in desperate search for an alternative to that plastic stadium tote bag without having to give up a sense of style, look no further because SHEERGEAR has you covered. These stadium-approved bags come with tassels in your favorite team colors, as well as an accessory pouch so not all in your bag is on display to see – they even give you the option to personalize it!




Lyndsay Bell, newlywed to Chiefs tight end Blake Bell, never misses a chance to rock number 81. And as if we’re not already obsessed with this Super Bowl LIV championship moment between the two, we can’t move on before taking a minute to appreciate this custom bomber jacket by BROdenim.

BROdenim_Lindsay Bell

Good Sport Apparel


Run, don’t walk to check out Good Sport Apparel. Their modern twist on game-day apparel will take you from the stands (or couch) to the street in style. Take it from SI Swimsuit rookie Christen Harper.

Though boyfriend Jared Goff and the Detroit Lions won’t make an NFL Playoff appearance this year, we know this isn’t the last we’ll see of #16. 


The Custom Bling Inc


Dallas Cowboys fans have been anxiously waiting for a postseason run since 2018. Now, all-pro quarterback Dak Prescott’s girlfriend, Natalie Buffett, isn’t wasting any time to ensure her squad is dressed for success. This week Buffett surprised her friends with custom beanies from The Custom Bling Inc, making all our rhinestone dreams come true.

The Custom Bling Inc-Natalie Buffett

Crystal Rags


Call us bandwagoners, but we’re suddenly a fan of any team that Crystal Rags is selling. Start stocking your wardrobe for next season’s tailgate now while you’re at it, because these one-of-a-kind game-day staples sell out fast.

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