Swimsuit

Kim Kardashian Introduces Nipple Bra With Hilarious Video, Fans Are Obsessed

Join the waitlist for the forthcoming SKIMS undergarment here.

Cara O’Bleness

Kim Kardashian

Kim Kardashian.

We already know Kim Kardashian is a marketing genius, but her latest entrepreneurial endeavor really takes the cake. The SKIMS cofounder unveiled her shapewear brand’s forthcoming product on Instagram today, and fans are totally floored. On Oct. 31, SKIMS will release the Ultimate Nipple Bra ($62), an undergarment with built-in faux nipples.

The 2022 SI Swimsuit Issue cover star shared a campaign reel to her Instagram account on Oct. 27, and the climate change-centered video is unlike anything we’ve ever seen before.

“The Earth’s temperature is getting hotter and hotter, the sea levels are rising, the ice sheets are shrinking, and I’m not a scientist, but I do believe everyone can use their skill set to do their part,” Kardashian stated in the skit, which she noted was written by comedian Michelle Wolf. “That’s why I’m introducing a brand-new bra with a built-in nipple. So no matter how hot it is, you’ll always look cold.”

SKIMS Ultimate Nipple Push-Up Bra, $62 (skims.com)

SKIMS Ultimate Nipple Push-Up Bra

Available in six neutral colors, the bra is meant to provide a “bra-less” look while still giving your bust a lift. It appears that 2023 SI Swimsuit rookie Sixtine is already a fan!

The comments section of both Kardashian’s personal post and the official SKIMS brand’s post were quickly flooded with supporters. 

“This is it!!!!!!!!” La La Anthony cheered. “Nipples for all!!!!🔥🔥😂.”

“💀 SO good,” 2023 SI Swimsuit rookie Melissa Wood-Tepperberg added.

“I’m obsessed with you because this is genius 😍,” a fan applauded.

Many users were also quick to point out that the product will likely be popular with breast cancer survivors and praised Kardashian for being innovative.

“Kimberly. 👏👏👏 i mean, some women like cancer survivors etc WILL find value in this bra. Promise,” one person wrote. “Your marketing is always top tier.”

“I’ve just battled breast cancer and lost my right breast so for me this is genius!” someone else shared. “Can’t wait to get one 💕💕.”

Join the waitlist for the SKIMS Ultimate Nipple Push-Up Bra

here

and be among the first to purchase it on Tuesday, Oct. 31 at 12 p.m. ET.

Make sure to follow SI Swimsuit on YouTube!

Published
Cara O’Bleness

CARA O’BLENESS

Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.