Ja Rule and Fat Joe Bring the House Down at SI Swimsuit Launch Party in New York City

After a red carpet event, VIP guests were treated to a surprise concert by the rappers.
Fat Joe and Ja Rule
Fat Joe and Ja Rule / Dimitrios Kambouris/Getty Images

SI Swimsuit launch week is in full swing, and the festivities officially kicked off this evening with a red carpet event at the Hard Rock Hotel in New York City. Check out our favorite looks from the red carpet here, including the outfits cover models Kate Upton and Gayle King showed up in. Brand models, influencers and a few celebrity guests strutted their stuff on the carpet before heading into the venue for an evening full of food, drinks and dancing.

Inside the party, models and VIP guests were treated to a surprise musical performance by rappers Ja Rule and Fat Joe, who performed their hits like “I’m Real” and “Wut’s Luv.” Born and raised in New York City, Ja Rule and Fat Joe, a musician and actor from the Bronx, are known for their early 2000s hits like “Always on Time” and “Lean Back,” respectively. Both artists are Grammy Award nominees and BET Award winners.

Fat Joe and Ja Rule
Fat Joe and Ja Rule / Dimitrios Kambouris/Getty Images

As Thursday evening’s event comes to a close, the weekend of festivities is just getting started. We’ll be heading to the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., on Saturday, May 18 and Sunday, May 19 for some fun in the sun. Join us for two days worth of interactive events, live entertainment, celebrity guests, and of course, SI Swimsuit models.

Purchase tickets to Sports Illustrated Swimsuit Island 2024 here. Single day passes and weekend day passes are available for purchase for $75 to $125.

Cara O’Bleness


Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.