The Best Black Friday Swimwear Sales to Shop This Year

Get ready to ‘add to cart,’ as these SI Swimsuit-beloved brands are offering major deals.

Megan Fox, Jasmine Sanders and Caroline Marks / Greg Swales/Sports Illustrated, Ben Watts/Sports Illustrated and Ben Horton/Sports Illustrated

Thanksgiving is officially over, and after sharing your gratitude over a turkey and some pumpkin pie with your loved ones, you know what Black Friday means: major sales on everything from clothing to home goods to electronics.

Here at SI Swimsuit, it’s only natural that our focus is on swimwear sales. Whether you have a mid-winter break somewhere tropical on the books, live in an area of the world where it’s bikini weather year-round or are just looking to freshen up your swimsuit wardrobe ahead of next spring, we’ve got you covered.

Below, you’ll find a few of the best Black Friday swimwear sales to shop this year—and keep in mind, these brands started their discounts early, so you can get to shopping ASAP.

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ALT Swim

You can always count on ALT Swim for a cute and trendy option, and the brand is celebrating Black Friday with 30% off storewide and up to 80% off sale items.

Amelia Satin Bralette Top - Lemon Sorbet, $47 (originally $105) and Cheeky Bottoms, $47 (originally $105)

ALT Swim

The sweetest little bralette and bottoms both feature white bow details. Keep in mind, the bottoms offer super minimal coverage in back.

Gooseberry Intimates

The ethical fashion brand has been featured within the pages of the SI Swimsuit Issue on the likes of Jasmine Sanders, and you can get 30% off sitewide during the Black Friday and Cyber Monday sale.

So Chic One-Piece, $77 (originally $110)

Jasmine Sanders was photographed by Ben Watts in Puerto Rico. Swimsuit by Gooseberry Intimates. Shorts by American Apparel. Earrings by Eklexic Jewelry. / Ben Watts/Sports Illustrated

Channel Sanders’s 2023 SI Swimsuit feature in Puerto Rico, where she rocked this white hot Gooseberry Intimates one-piece. It’s also available in a number of other colors, from brights to neutrals.

Montce

Yet another beloved brand here at SI Swimsuit, Montce featured heavily in the 2025 magazine, as Penny Lane and Sanders both rocked the brand in Switzerland. Montce’s Black Friday sale includes items up to 80% off sitewide.

Crimson Micro Scrunch Dainty Bikini Top, $27.99 (originally $134) and Bottom, $28.99 (originally $112)

Montce

A high-leg cut will always elongate your legs, while this bralette-style silhouette flatters your bust. And the cherry red color? It doesn’t get any better.

Monday Swimwear

Suits by Monday Swimwear have been worn by SI Swimsuit models like Hunter McGrady, Christen Goff, Alix Earle and Martha Stewart, which should be all the influence you need to purchase one of your own. Use the code “BFCM25” to get 25% off sitewide during the Black Friday sale.

Palma Top, $70.50 (originally $94) and Bottom, $66 (originally $88)

Monday Swimwear

Inspired by the sold-out blue suit McGrady wore by Monday Swimwear in Switzerland for this year’s issue, this vibrant bikini features crinkle fabric and gold accents on the ties.

JADE Swim

Don’t miss your chance to snag some JADE Swim inventory during the Black Friday Sale, where you can shop 50% off all styles, including sale, using code “EARLYACCESS” at checkout.

Micro Kora Top, $45 (originally $90) and Micro Lana Bottom, $45 (originally $90)

Caroline Marks was photographed by Ben Horton at The Boca Raton in Boca Raton, Fla. Swimsuit by JADE Swim. / Ben Horton/Sports Illustrated

While we all wish we could have the athletic prowess of professional surfer Caroline Marks out on the waves, we can at least embody her style in this JADE Swim bikini. The Olympic surfer wore it on set for the 2025 SI Swimsuit Issue while posing at The Boca Raton in Boca Raton, Fla.

Andie Swim

When you shop the brand’s Black Friday sale, you’ll get 40% off items sitewide, with discounts applied in your shopping cart prior to checkout.

The Tulum One-Piece in Cherry Red, $67.20 (originally $112)

Andie Swim

Nothing screams Baywatch quite like a bright red one-piece swimsuit, and this one features the cutest criss-cross detailing in back.

Frankies Bikinis

The popular swimwear and clothing brand is offering 20% to 70% off sitewide for Black Friday.

Mackenzie Leather Look String Bikini Top, $59.50 (originally $85) and Bottom, $59.50 (originally $85)

Megan Fox was photographed by Greg Swales in the Dominican Republic. Swimsuit: Frankies Bikinis. Necklaces: Jacquie Aiche. Earrings: Jacquie Aiche. / Greg Swales/Sports Illustrated

Channel our 2023 cover model, Megan Fox, in this brown leather two-piece from Frankie’s Bikinis. Trip to the Dominican Republic, where the actress posed for Greg Swales, sold separately.

Kulani Kinis

Get ready to add some great discounted Kulani Kinis to cart during the brand’s Black Friday sale, which offers a 20% discount sitewide with code “GOLDEN20.”

Classic Tie Halter Bikini Top, $49.60 (originally $62) and Y Cheeky Bikini Bottom $48 (originally $60)

Kulani Kinis

Gingham swimwear was everywhere this summer (see Jessie Murph’s July 2025 digital SI Swimsuit Issue cover spread for inspo), and we don’t see the sweet pattern’s popularity declining anytime soon. We particularly love the beaded detail on this halter top.