Swimsuit

Cindy Kimberly Is a Y2K Juicy Couture Baby in Nostalgic New Campaign

The model and designer dazzled in the brand’s iconic velvet sets.

Ananya Panchal

Cindy Kimberly was photographed by Ben Watts in Barbados.
Cindy Kimberly was photographed by Ben Watts in Barbados. / Ben Watts/Sports Illustrated

Cindy Kimberly is the ultimate Y2K dream girl in her latest campaign for Juicy Couture UK. The model and actress, who is known for her creativity and striking features fronted the brand’s vibrant Spring/Summer 2025 campaign — and it is pure nostalgic perfection.

In a series of sultry and stunning images shot by photographer Misha Meghna, the Netherlands native, who is of Spanish and Indonesian descent, showed off her supermodel skills and sultry allure. Her hair, styled in long, effortless waves by Lauren Bell, perfectly complemented the playful summertime aesthetic, while makeup artist Aimée Twist leaned into a cool, dramatic vibe, giving Kimberly a smoky eye, long dark lashes and her signature deep berry-brown lip.

Heritage Stripe Towel Romper, £65.00 (juicycouture.co.uk)

Kimberly teased the collaboration on her Instagram, with a gorgeous up-close-and-personal pic reminding fans of her flawless face card and big brown eyes. “New @juicycoutureuk SS25 campaign 🌺” she wrote alongside a carousel of fun, flirty images.

“My love,” her boyfriend and professional European soccer player Dele Alli commented.

For the campaign, the content creator, who began to grow a following in 2015 after Justin Bieber posted a photo of her on Instagram, rocked a variety of eye-catching looks — a nod to Juicy Couture’s iconic early 2000s aesthetic. The 2022 SI Swimsuit model modeled the brand’s famous plush velvet sweatsuits in bright, neon hues, as well as a hot pink one-piece that screamed poolside chic and the cutest monogrammed raglan baby tee (£35). One standout moment featured the LOBA designer and founder in a matching terry mini skirt (£65) and half-sleeve zip-up sweater (£85) in a deep green shade, combining sporty vibes with a youthful edge.

“SUN, SEA, & JUICY COUTURE 🌺 @wolfiecindy returns for another season with Juicy Couture UK 🌴🥥,” the brand wrote on Instagram, announcing her return as the face of the campaign. “SHOP THE SS25 COLLECTION NOW.”

Between her flawless glam, confident poses, and nostalgic fashion moments, Kimberly’s latest campaign proves she’s the perfect muse for Juicy Couture’s timeless, playful aesthetic. Check out our fav picks below and shop the colorful new collection now at juicycouture.co.uk.

Dusk blue palm graphic bamboo velour heritage hoodie, £110.00 and Palm crest ultra low rise bamboo velour heritage bottoms,
£100.00 (juicycouture.co.uk)

Nostalgia pink bamboo velour heritage tube top, £50.00 (juicycouture.co.uk)

Published
Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

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