As a co-winner of the 2023 Swim Search and the 2024 Rookie of the Year, Sims’s journey with the brand has been nothing but inspirational. The Georgia native applied for the open casting call multiple times before landing a spot in the magazine with a fabulous photo shoot in Mexico. In 2025, she traveled to Jamaica for her sophomore shoot, and this weekend she returned to the SI Swimsuit Runway Show for another year during Swim Week.
The mom of one, who welcomed son Crew in 2023 with husband Brooks Koepka, first walked the runway of the annual show two years ago while seven months pregnant. She returned to the catwalk in 2024 and marked her third consecutive year on Saturday, May 31.
For another year of Swim Week, SI Swimsuit partnered with sponsors to deliver incredible pop-ups, activations and parties, making it a must-attend experience for anyone who loves swimwear. Taking place at the W South Beach on May 30 and 31, the brand hosted a brunch, presented by MINI, a Beach Club, presented by Coppertone, a VIP dinner and an Apres Swimsuit Pool Party ahead of the runway show.
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Jena Sims on the SI Swimsuit runway at the W South Beach. Swimsuit by Roxy. Hat by Anthropologie. Belt by Streets Ahead. / John Parra/Getty Images for Sports Illustrated
Jena Sims on the SI Swimsuit runway at the W South Beach. Swimsuit by Lybethras. / John Parra/Getty Images for Sports Illustrated
Jena Sims on the SI Swimsuit runway at the W South Beach. Swimsuit by Haus of Pink Lemonaid. / John Parra/Getty Images for Sports Illustrated
Jena Sims on the SI Swimsuit runway at the W South Beach. Swimsuit by Lybethras. / John Parra/Getty Images for Sports Illustrated
Jena Sims on the SI Swimsuit runway at the W South Beach. Swimsuit by Roxy. Hat by Anthropologie. Belt by Streets Ahead. / John Parra/Getty Images for Sports Illustrated
Jena Sims backstage at the W South Beach. Swimsuit by Haus of Pink Lemonaid. / Alexander Tamargo/Getty Images for Sports Illustrated
Jena Sims on the SI Swimsuit runway at the W South Beach. Swimsuit by Roxy. Hat by Anthropologie. Belt by Streets Ahead. / John Parra/Getty Images for Sports Illustrated
Jena Sims on the SI Swimsuit runway at the W South Beach. Swimsuit by Lybethras. / John Parra/Getty Images for Sports Illustrated
Remi Bader, Katie Austin, Jena Sims, Jordan Chiles, Dominique Ruotolo, Alix Earle and Jasmine Sanders backstage at the W South Beach. Remi swimsuit by Skatie. Katie swimsuit by Two Fish Swim. Jena swimsuit by Haus of Pink Lemonaid. Dominique swimsuit by Tropic of C. Alix swimsuit by Andi Bagus. Jordan swimsuit by Jean Paul Gaultier. Jasmine swimsuit by Ola Vida. / Alexander Tamargo/Getty Images for Sports Illustrated
Jena Sims backstage at the W South Beach. Swimsuit by Haus of Pink Lemonaid. / Alexander Tamargo/Getty Images for Sports Illustrated
Jena Sims on the SI Swimsuit runway at the W South Beach. Swimsuit by Haus of Pink Lemonaid. / John Parra/Getty Images for Sports Illustrated
Jena Sims and Dominique Ruotolo on the SI Swimsuit runway at the W South Beach. Jena swimsuit by Haus of Pink Lemonaid. Dominique swimsuit by Tropic of C. / John Parra/Getty Images for Sports Illustrated
Jena Sims backstage at the W South Beach. Swimsuit by Haus of Pink Lemonaid. / Alexander Tamargo/Getty Images for Sports Illustrated
Jena Sims on the SI Swimsuit runway at the W South Beach. Swimsuit by Haus of Pink Lemonaid. / John Parra/Getty Images for Sports Illustrated
Jena Sims on the SI Swimsuit runway at the W South Beach. Swimsuit by Haus of Pink Lemonaid. / John Parra/Getty Images for Sports Illustrated
Jena Sims backstage at the W South Beach. Swimsuit by Haus of Pink Lemonaid. / Alexander Tamargo/Getty Images for Sports Illustrated