Alix Earle

Alix Earle made SI Swimsuit history as the magazine’s first digital cover star in June 2024, posing for two photo shoots in Miami. Ahead of the issue’s release, the New Jersey native walked in the magazine’s runway show during Swim Week alongside her three younger sisters—Penelope, Izabel and Ashtin. She rejoined SI Swimsuit in 2025 for her sophomore shoot in Jamaica, once again walking in the Swim Week runway show. And in 2026, Earle traveled to Botswana with the brand for her third overall feature.

As a leading global social media personality with millions of followers across all platforms, Earle has cemented her star power over the last few years with several impressive feats. In 2025, she relaunched her popular Hot Mess podcast as a vlog on YouTube, where she also interviews celebrities on her “Get Real With Me” series. She also had a cameo in Netflix’s Happy Gilmore 2, acting alongside Adam Sandler. And of course, she excelled on Season 34 of Dancing With the Stars, regularly securing perfect scores from the judges to place second overall on ABC’s hit competition show.

When it comes to brand deals, Earle has collaborated with and invested in several major names, including poppi and SipMARGS. She’s also launched her own philanthropic initiative, Serving in Heels, where volunteers provide meals for those in need.