
Alix Earle made history as Sports Illustrated Swimsuit’s first-ever digital cover star in June 2024, a defining moment that propelled her beyond social media stardom. She posed for two stunning photo shoots in Miami, showcasing her effortless beauty and vibrant energy. Ahead of the issue’s release, she famously walked in the brand’s Runway Show at Miami Swim Week alongside her three younger sisters—Penelope, Isabel and Ashtin.
The content creator has quickly become one of the most influential names in fashion, beauty and lifestyle, with a rapidly growing audience of more than 10 million followers across TikTok and Instagram. Her chatty, unfiltered “get ready with me” videos, relatable personal updates and candid discussions about skincare and self-image have fostered a deep connection with her audience, solidifying her place as a defining voice of her generation.
As she continues to travel the world, attend exclusive industry events and set new trends, her star power shows no signs of slowing down.