Swimsuit

An Inside Look at the SI Swimsuit Social Club in Manhattan

Brand stars and guest attendees are taking over SoHo this weekend in celebration of the 2025 issue.

Ananya Panchal

Olivia Dunne
Olivia Dunne / Mike Coppola/Getty Images

SI Swimsuit took over Manhattan‘s SoHo district this weekend with the first-ever Social Club pop-up at Moonlight Studios, NYC. The interactive, members-only space, full of goodie bags, meet and greets, activations, live podcast tapings, delicious snacks and moderated panels with talent, kicked off Friday morning.

SIP July Swimsuit Issue. Sports Illustrated’s 2025 Swimsuit Issue. dark. Buy Now

Elisha Herbert, Ming Lee Simmons, Renee Herbert and Penny Lane
Renee Herbert, Ming Lee Simmons, Elisha Herbert and Penny Lane / Mike Coppola/Getty Images

Three 2025 cover girls—Olivia Dunne, Lauren Chan and Jordan Chiles—brought their signature star power, while returning models like Hunter McGrady, Ellie Thumann and Jena Sims reminded everyone this is where they belong. Rookies and first-timers like Nazanin Mandi, Denise Bidot, Rayna Vallandingham and more showed up and showed out with their fabulous outfits and charisma.

Rayna Vallandingham
Rayna Vallandingham / Ivan Piedra

Travel Lounge

The Coppertone-sponsored travel lounge offered a taste of luxury without the need for a passport. As the official sunscreen of SI Swimsuit, the brand gifted guests with custom luggage tags, exclusive travel vouchers and an iconic video booth that made everyone feel like a cover star. Attendees were treated to top-tier sunscreen products, including the fan-favorite Glow Shimmer SPF 30 spray and the cutest yellow cap to match.

Batiste Beauty Bar

Batiste made everyone feel like a supermodel with effortless hair touch-ups. From quick spritzes of dry shampoo to a bit of heat styling for beachy waves, the beauty bar had guests covered—literally from head to toe.

Makeup Masterclass

Makeup artist Kelly Anne Sewell hosted a live masterclass, sharing her best beauty tips and tricks. She demonstrated her go-to “juicy, dewy, beachy supermodel” glam look on Camille Kostek and emphasized the importance of skin prep.

The model and Sewell have worked together closely for years. Kostek, who was officially named an SI Swimsuit Legend last year, made her debut in Belize in 2018 and has appeared in the magazine each year since, landing the cover in 2019 and posing for Yu Tsai in Saas-Fe, Switzerland for the 2025 issue.

The Styling Suite

Liz Wentworth, Penny Lane and Margot Zamet
Liz Wentworth, Penny Lane and Margot Zamet / Mike Coppola/Getty Images

SI Swimsuit fashion gurus Margot Zamet and Liz Wentworth shared their expert style advice, hosting 20-minute slots where VIP ticket holders were able to sign up, get fitted and walk away with a cute new swimsuit.

Major brands like Lybethras, MYRA SWIM, Bromelia, Rat Boi, Bad n Bare, Mare Perpetua, Reigna Olda, Norma Kamali, Sienna Swim, Two Fish Swim, Roxy and JJ Swim offered exclusive discount codes and a selection of suits for visitors.

Styling Suite
Styling Suite / Ivan Piedra

Fitness

The social club began with a high-intensity sweat session hosted by RUMBLE Boxing, where attendees were able to kick off their day with a bit of movement.

Katie Austin
Katie Austin / Mike Coppola/Getty Images

Later in the afternoon, SI Swimsuit stalwart Katie Austin hosted a strengthen and lengthen class where fellow models and guest attendees were able to get a little mid-day sweat in. The fitness guru was discovered through the Swim Search open casting call in 2021 and has posed for the magazine each year since.

Day two featured a workout from the SOTO Method, a workout that has perfected the balance of cardio and sculpting exercises, designed to maximize burn and efficiently deliver a full-body workout.

Later on Saturday, the Rumble founder Erika Hammond hosted s Box and Sculpt class.

Activations

Jordan Chiles
Jordan Chiles / Mike Coppola/Getty Images

Coppertone gave away goodie bags and emphasized the importance of SPF. Quickies offered free press-on manicures or coupons to purchase packets on their website, Anastasia Beverly Hills gave everyone a brow touch-up and Summer Fridays distributed their best-selling Lip Butter Balm.

Ellis Brooklyn Perfume gave away two travel-size samples of their signature scents, and Abbode hosted a custom embroidery station for merchandise purchases and makeup pouches.

Brooks Nader joined Amanda Hirsch on an episode of Taste of Taylor with host Taylor Strecker, a Dear Media podcast, and Jordan Chiles chatted with Les Alfred of She‘s So Lucky.

Achieng Agutu
Achieng Agutu / Mike Coppola/Getty Images

Attain Med Spa treated everyone to a luxurious selection of cryo globe massages, gua sha lift and tones, neck and head massages and skincare, of course.

Penny Lane
Penny Lane / Mike Coppola/Getty Images

Mini Cooper generously donated one of their luxe cars for an epic photo moment, complete with a cheeky backdrop that read, “Your Best Chance With a British Model.” The brand is set to sponsor activations during SI Swimsuit’s upcoming Miami Swim Week shows—and this playful setup was just a tease of all the excitement to come.

Electric Picks
Electric Picks / Astrid Stawiarz/Getty Images

Electric Picks let attendees create the cutest custom bracelets, complete with charm details like palm trees, airplanes, butterflies and more. The brand, known for collaborating with several SI Swimsuit models on limited-edition pieces, also gave away dazzling bedazzled hand chains, which we suspect is the next It girl jewelry trend of 2025.

Sink or Swim
Sink or Swim / Ivan Piedra

Celebrity host Kaitlyn Bristowe moderated three rounds of “Sink or Swim,” a game in which a few models at a time sat on stage and answered questions about beauty, fashion, lifestyle, relationships, careers and more.

Lauren Chan
Lauren Chan / Mike Coppola/Getty Images

The 2025 SI Swimsuit Issue is available online today and at select newsstands on May 17. Order your copy here.

https://images2.minutemediacdn.com/image/upload/v1746835807/images/voltaxMediaLibrary/mmsport/si_swimsuit/01jtvrdgxbjqhqktfbj5.jpg. https://images2.minutemediacdn.com/image/upload/v1746918546/images/voltaxMediaLibrary/mmsport/si_swimsuit/01jty7b50r1qd853dys5.jpg. For the Girls. launch content. All of the 2025 Models. https://images2.minutemediacdn.com/image/upload/v1746938544/images/voltaxMediaLibrary/mmsport/si_swimsuit/01jtytdesa7hqdbgnr8t.jpg. Meet Your Cover Models

Published |Modified
Ananya Panchal
ANANYA PANCHAL

Ananya Panchal is a writer on the Lifestyle and Trending News team for SI Swimsuit, where she covers fashion, beauty, pop culture and the internet’s favorite personalities and trends. She joined the brand in 2022 after roles at Bustle, the San Francisco Chronicle and the TODAY Show. Panchal loves to write about fashion in all its forms—from standout runway moments and evolving street style to the best accessories to elevate each season’s wardrobe (she rarely goes anywhere without a stack of jewelry and a coffee in hand). A self-proclaimed beauty fanatic, she’s always on the hunt for must-have products and loves breaking down viral trends. Her favorite series at the moment is spotlighting female founders and the stories behind the brands they’ve built—especially those shaping the future of fashion, wellness and tech. She is based between New York City and San Francisco and, when she’s not writing, can be found rewatching One Tree Hill, playing sudoku, trying new restaurants or ranking her favorite Disney Channel Original Movies. She holds a bachelor’s degree in communications and journalism with a minor in criminal justice from Boston University.

Home/SwimNews