Alix Earle

The latest image galleries and video for Sports Illustrated Swimsuit model Alix Earle.

Alix Earle made history as Sports Illustrated Swimsuit’s first-ever digital cover star in June 2024, a defining moment that propelled her beyond social media stardom. She posed for two stunning photo shoots in Miami, showcasing her effortless beauty and vibrant energy. Ahead of the issue’s release, she famously walked in the brand’s Runway Show at Miami Swim Week alongside her three younger sisters—Penelope, Isabel and Ashtin.

The content creator has quickly become one of the most influential names in fashion, beauty and lifestyle, with a rapidly growing audience of more than 10 million followers across TikTok and Instagram. Her chatty, unfiltered “get ready with me” videos, relatable personal updates and candid discussions about skincare and self-image have fostered a deep connection with her audience, solidifying her place as a defining voice of her generation.

Over the past two years, Earle has graced numerous magazine covers and become a bonafide fashion icon, known for her captivating, daring style and trendsetting influence. She is currently the face of FRAME denim, a role that underscores her undeniable impact on fashion and internet culture. Her influence has also earned her recognition on Forbes's Top Creators and Fashion 50 lists, Rolling Stone’s annual Creators issue, Allure’s Beauty Creator of 2024, People Magazine’s Digital Creators of the Year and The Hollywood Reporter’s Podcast Power List.

The New Jersey native is also the host of the weekly, vlog-style Hot Mess podcast, where she shares personal experiences and engaging conversations with guests. She established the Alix Earle Scholarship at the Miami Herbert Business School, reinforcing her commitment to education and philanthropy, and launched Meals in Heels, a Miami-based initiative that has provided thousands of meals to local shelters.

As she continues to travel the world, attend exclusive industry events and set new trends, her star power shows no signs of slowing down. Now, she returns to SI Swimsuit for its 2025 issue, posing for Yu Tsai in Jamaica and further cementing her legacy with the brand.

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