Martinez is one of six finalists of the 2025 Swim Search, the annual open casting call which offers applicants the chance to appear in SI Swimsuit. Just one lucky winner will land a spot in the 2026 issue.
Hailing from New Jersey and currently residing in Miami, Fla., Martinez is a certified personal trainer and model. The 27-year-old is an advocate for building self-confidence and uses her skills to help others. As the founder of The Elevate App, she provides users with workout plans, nutritional guidance and personal support. She is determined to reach her “long-time goal” of becoming an SI Swimsuit model.
For the 2025 Swim Week, SI Swimsuit returned to the W South Beach, taking place on Friday, May 30 and Saturday, May 31. In addition to the runway show, the brand hosted numerous activations, pop-ups and parties, such as a brunch presented by MINI, a Beach Club presented by Coppertone, a VIP dinner and an Apres Swimsuit Pool Party.
Martinez donned two separate looks for the runway, including a mixed animal print monokini by Ola Vida and a sunny yellow bikini by Two Fish.
Leticia Martinez on the SI Swimsuit runway at the W South Beach. Swimsuit by Ola Vida. / John Parra/Getty Images for Sports Illustrated
Olivia Dunne, Leticia Martinez and Ilona Maher on the SI Swimsuit runway at the W South Beach. Olivia Swimsuit Oh Polly. Leticia Swimsuit by Ola Vida. Ilona Swimsuit by Matte Collection. / Alexander Tamargo/Getty Images for Sports Illustrated
Leticia Martinez on the SI Swimsuit runway at the W South Beach. Swimsuit by Two Fish. / John Parra/Getty Images for Sports Illustrated
Leticia Martinez on the SI Swimsuit runway at the W South Beach. Swimsuit by Ola Vida. / John Parra/Getty Images for Sports Illustrated
Leticia Martinez on the SI Swimsuit runway at the W South Beach. Swimsuit by Two Fish. / Alexander Tamargo/Getty Images for Sports Illustrated
Leticia Martinez on the SI Swimsuit runway at the W South Beach. Swimsuit by Ola Vida. / John Parra/Getty Images for Sports Illustrated
Leticia Martinez on the SI Swimsuit runway at the W South Beach. Swimsuit by Two Fish. / John Parra/Getty Images for Sports Illustrated
Leticia Martinez on the SI Swimsuit runway at the W South Beach. Swimsuit by Ola Vida. / Alexander Tamargo/Getty Images for Sports Illustrated
Leticia Martinez on the SI Swimsuit runway at the W South Beach. Swimsuit by Two Fish. / Alexander Tamargo/Getty Images for Sports Illustrated
Olivia Dunne and Leticia Martinez / Alexander Tamargo/Getty Images for Sports Illustrated
Leticia Martinez on the SI Swimsuit runway at the W South Beach. Swimsuit by Two Fish. / Alexander Tamargo/Getty Images for Sports Illustrated
Leticia Martinez on the SI Swimsuit runway at the W South Beach. Swimsuit by Ola Vida. / Alexander Tamargo/Getty Images for Sports Illustrated
Leticia Martinez on the SI Swimsuit runway at the W South Beach. Swimsuit by Two Fish. / Alexander Tamargo/Getty Images for Sports Illustrated